BrightHaus Digital Marketing Agency

Category Archives: Content

Play Nice with Penguin

On April 24, 2012, Google updated their algorithm under the not-so-ominous codename “Penguin”. Penguin targets websites that violate Google’s Webmaster Guidelines. But what does that actually mean? As an SEO Manager, here are some ways I’ve seen Penguin alter the search engine optimization landscape: Metadata It has become increasingly important to make title tags and meta descriptions […]

If Content Is King, what should I write about?

If you’re a marketeer, you’ve no doubt seen the hundreds of articles this year stating that content, content, content is the way to go for 2013. We’ve talked about content before, many a time actually.  Here, here and here.  So, you know that moment where someone says, ‘We told you so!’  Well, we told you […]

On Page vs. Off Page Optimization

When it comes to the SEO, you may have heard the term “optimization” being thrown around but not quite sure how it relates to your business or website. Optimization, in a nutshell, is essentially making sure a site is as recognizable by search engines as it can be. While most people are at least somewhat […]

Don’t be Content with Duplicate Content.

Content is crucial in order to achieve good search engine rankings. One particular problem that hurts rankings is duplicate content. Duplicate content is when a website has two or more pages that share the same content. Creating pages with URLs that lead to the same content is often unintentional, especially on large sites. Google agrees […]

Move Over Google Docs, Googe Drive is Taking Over

Many online users utilize Google docs because of its great features and ability to share spreadsheets, documents, videos, etc with other Google users. Within Google docs you can upload, categorize, and even edit files from any computer/browser. Furthermore, you and another Google user can edit documents at the very same time. It’s like having Microsoft […]

Google’s Over SEO Penalty: What Good Sites Have & Don’t Have

At the South By Southwest (SXSW) conference in Austin, Texas during an open panel entitled “Dear Google & Bing: Help Me Rank Better!” Google’s engineer Matt Cutts hinted at a new Over SEO penalty (at the 16:09 mark) that (if not already) will be implemented into their algorithm VERY soon. He called it “leveling the […]

Tips to Maintain SEO Rankings when Rebuilding a Website

Often times, our clients decide to build a brand new website, but don’t want to lose the SEO rankings we’ve obtained for them. So they ask us for SEO advice to prevent any lost in positions &/or traffic. Most of the time, a complete web re-design is good for SEO as long as you remember […]

Panda-monium Continues: What does Google’s Farmer Update mean for SEO Articles?

At this point it’s old news to say that article directories and content farms were slammed, spanked and slapped by the major algorithm change by Google, known internally as The Panda Update and dubbed by the media as The Farmer Update. The intended targets of the update were websites with duplicate, meaningless content smeared all […]

Google’s Farmer Update: How to Save your SEO Campaign

It all started recently with the beans being spilled about JCPenny’s sneaky (or not-so-sneaky) use of link farms in its SEO campaign. Following close behind that last month was Google’s official release of a major update to the algorithm it uses, affectionately and officially named the “Farmer Update”, the focus of which is devaluing content […]

Content is King

Everyone wants to be #1 on Google and is willing to pay SEO experts a pretty penny to help. Whether you hire a SEO firm or do it yourself, there are a variety of strategies to help a website climb to the top but one fact remains true: content is king. What your website says […]

Google Instant And SEO

About three weeks ago Google launched a new product in their long line of successful applications called Google Instant.  This application predicts users search queries and delivers the results while they are typing in real time. Users then have the option to visit a site or visit some advertisement about what the site offers.  For […]

Goji Berries

This past week, I wrote an article about goji berries.  I never thought I would be writing about this little berry for a living, but search engine optimization (also known as SEO) is such a wonderful avenue for learning about so many different topics!  There is no product or service that can’t be the focus […]