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Category Archives: Google Hummingbird

5 Changes to SERPs via Google’s Knowledge Graph in 2014

Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]

How to Optimize Keywords for Google: Or How I Learned to Stop Worrying and Love LSI

Recently, a post on the Moz blog seemed to ignite a particularly intriguing debate that centered around Google’s famed list of the 200+ factors that they use to rank results. Within the post, the author posited that Google has never relied on keyword density as a ranking factor. While this ignited a fiery debate within […]

Leaving SERP City

Google Rolls Out Increased Entity Search in 2014 It’s not news that things have come along way since the typical search engine results page (SERP) displayed ten simple blue links for a given search query. From maps to products, from news to authors, from contributors and carousels to answers, news, ratings, and more, the search […]

SEO through 2013 – Q. What’s New? A. Everything!

2013 was a turbulent year in the world of search to put it mildly. According to Moz’s tally there have been 13 officially acknowledged updates to Google’s algorithms alone and who knows how many more that have happened behind Google’s increasingly closed doors. There was widespread speculation of 2 other unnamed updates in late-July and […]

Google’s Algorithm Takes Flight with “Hummingbird”

There’s a new buzz (or should I say hmm) in the search engine world. On the eve of its 15th birthday, Google announced its newest addition to their algorithm family: Hummingbird. Unlike Panda and Penguin which were updates of the old algorithm, this new algorithm change won’t cause you to see any dramatic ranking or […]