LinkedIn has grown in popularity over the past few years, particularly in B2B marketing. While this social media platform is well-suited to formal businesses, any business can thrive here if they know how. Social media marketing doesn’t need to be confusing. The main goal is to increase traffic to your page, which in turn increases […]

LinkedIn may not have the numbers of Facebook or Instagram, but what it lacks in followers it more than makes up for in authority. The leading B2B social media platform on the internet, Instagram also has plenty to offer for B2C marketers. With an outreach of more than 600-million users worldwide, LinkedIn is the perfect […]

LinkedIn is an asset in the B2B industry and works well as a networking tool for all businesses. To maintain connections, build new ones, and nurture potential clients, LinkedIn is king. There are countless ways to use this social media platform as a marketing tool. From content distribution to building contact lists, the possibilities are […]

LinkedIn is the unsung hero of the social media world. It appears low-key and small compared to the wildly popular Instagram and Facebook. However, it’s this subdued status which makes it a superior tool in business to business marketing or speaking to the rational consumer. Consider a business meeting in which a woman sits in […]

LinkedIn has always been the dark horse of the social media world, falling behind Facebook and Twitter in popularity. Within the business2business market, however, LinkedIn is still king. Last year, the company finally took a cue from its social media brethren and made video content a priority. To draw focus to their latest addition, LinkedIn […]

The unsung hero of social media for business must be LinkedIn. So many people use it, but nobody spends time truly developing their profiles, focusing on content, or making it creative and unique. Unlike Facebook, Twitter and Instagram, LinkedIn was created with business users in mind. This makes it the perfect platform for business to […]