Social media has become an integral part of all business marketing, but let’s face it, with so many sites to post on and so many mediums to choose, it gets easy to post quantity over quality. Aside from the “lazy poster” tactic that many companies fall into the trap of, there are several other bad […]
The internet is nothing if not visual; from the latest and greatest Insta photos to YouTube videos and beyond. There’s a reason why consumers are so drawn to these forms of stylized content, and it has a lot to do with the way it catches the eye. For many businesses using social media as a […]
Every good social media marketing campaign starts with a clear and concise outline. Just as a writer begins every novel with a breakdown of a beginning, middle, and end, your online campaign should be laid out with all the basics like an easy to follow “how to” guide. Nobody knows your business better than you, […]
Social media has become a staple of modern marketing, but it can also be the reason you slip beneath the radar of consumers. Your company begins and ends with your brand, and if you haven’t built a brand which is recognizable and resonating with your target consumers, you could be on your way to social […]
There comes a time for every company when evolving and improving marketing plans becomes a must. Sometimes, even the most tried and true strategies fall by the wayside, especially as technology continues to advance and bring new and exciting ways to advertise products and services across the internet. One of the most major ways companies […]
Leaves are falling off the tree and the swimming pool cover is firmly in place, but it’s barely fall, let alone winter. So, why are so many shops already loading shelves full of stockings and candy canes? How come companies have started rolling out Christmas shopping campaigns? Why is it that the holidays seem to […]
Never before have there been such a high number of influencers available for hire. Gone are the days when Hollywood celebrities and platinum record musicians were the only marketing pawns advertisers had to build their brands. The age of YouTube and Instagram has created a whole new generation of famous influencers to use in your […]
Will the real MailChimp, please stand up? The email marketing service rolled out their “Do You Mean..?” campaign. With now 15 million customers, MailChimp focused on being creative and true to your brand for this campaign. The campaign idea all started with a mispronunciation of MailChimp during a radio ad MailChimp ran during an […]
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Is it Snapchat? Is it Instagram? If you haven’t been living under a rock, you are well acquainted (maybe not by choice) with one of the newer features that Instagram rolled out to its faithful users: the ability to create “Instagram Stories” *cough cough Snapchat for Instagram.* In an effort to get users to share […]
Although deemed a trend (think Pokemon Go), Snapchat has stayed the course and now is a prominent platform in advertising and marketing. The Snapchat sponsored Geofilters have become a staple feature within the app, providing an inexpensive platform to reach your audience. Why Snapchat? Based on Snapchat’s Internal Data, Snapchat says in the US: A […]
Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]