Back to school is an exciting time for parents, teachers, and students. It also opens doors to seasonal opportunities you might not see later in the year. School gear is all about the latest children’s trends. It’s not just school supplies that see a boom in sales this time of year; it’s electronics, clothing, accessories, […]
Video marketing has become an entity unto itself, working for marketers on various platforms, including social media and video streaming sites like YouTube to promote products, services, and more. While this advertising niche provides a broad canvas on which to work, there are some dos and don’ts to consider when creating a video campaign. Every […]
Blogs are one of the most basic forms of digital advertising and have been around since the dawn of the internet – or so it seems. From their humble beginning as a social sharing and journaling tool to their current use as an information guide and business advertising method, blogs are a crucial tool for […]
Stories have become a hugely popular method of communicating with social media followers, especially for marketing purposes. For those who follow companies regularly, the mere fact that a Story feed will notify you every time something new is published is huge. That boon aside, there are many other wonderful benefits to Story feeds, and they’re […]
Customer service is as important in ecommerce as it is in brick and mortar shops; even more so, perhaps, due to the inability to see your shopkeeper in person. In fact, some online shops have no real form of communication with their customers, making it difficult to determine how friendly or helpful a brand is. […]
The summer season opens doors to a whole new demographic and provides more reason to buy products and services. Depending on your industry and business model, it could be a huge increase in revenue if you play your cards right. Through email marketing, social media advertising, and more, there are so many opportunities to improve […]
Marketing is a huge industry, always has been and likely always will. The difference between now and previous years? The versatility of marketing methods. From traditional to digital and everything in between, it’s a veritable smorgasbord for marketers out there. With so many platforms to promote on, so many styles of marketing to choose from, […]
Email may not be the newest form of marketing, but it’s the ultimate form of digital communication, especially for business customers. While many young consumers are messaging mainly from smart phones and social media apps, your high-end business clients are more likely to shoot out an email when trying to contact another company. So, what […]
Infographics are the perfect mix of written and visual content in a form which is easily digested and interesting to look at. Infographics aren’t all that new. It’s almost like an online pamphlet, giving you all the information you need in a quick literary-bite, complete with diagrams. Every infographic is a little different. Some are […]
Content marketing takes a lot out of a person, especially if you’re posting to multiple channels. Sure, there are various automation tools and apps which help you plan 5-10 posts ahead and schedule your updates. But this isn’t the same as having help creating the content that’s going to be posted. Writing blogs, creating videos, […]
Digital marketing is a multi-billion-dollar industry. Of course, if shouldn’t cost your company a billion dollars to advertise, but it can be pricey all the same. While there are some paid marketing methods which take time and money, such as pay per click advertising, others are free or cheap to use. Finding the best avenue […]
ROI, or return on investment, is the real reason any marketer advertises. The goal is to get back more revenue than you’ve paid in; otherwise, there’s no point in advertising at all. While there’s no fool-proof marketing strategy available, you can come close by thoroughly researching the market, creating a well-structured marketing plan, and staying […]