In North America, the Valentine’s Day market is huge. It may not be Christmas huge, but it’s guaranteed to bring you in some extra revenue if you play your cards right. One of the biggest mistakes any business owner can make is ignoring the potential of holiday marketing. It doesn’t matter what type of product […]
With the change into a new year and a new decade, 2020 is bringing with it plenty of changes for marketers worldwide. There are new brands, brands renewing themselves with updated logos, and brands creating logos for the first time. Staying on top of trends, even in the realm of logos, is critical in a […]
There’s so much commotion just before the New Year. With Halloween in October, Thanksgiving in November, and Christmas and New Year’s Eve in December, this is a marketer’s dream, offering up plenty of topics to structure advertising around. What about January? Once all the festivities are over, most businesses are left waiting for Valentine’s Day […]
Hopefully most holiday campaigns are in full swing. Some may even be wrapping up. Any commerce-driven business owner knows the holiday shopping season isn’t over until it’s truly over. This means that heaping on the holiday advertising until the New Year is key. One of the best ways to improve customer engagement and site traffic […]
The digital marketing world is constantly evolving. In a world where the internet controls much of the business world, it’s more important than ever before to know what types of advertising your customers are interested in seeing. If social media has taught us one thing, it’s to pay close attention to your followers. This is […]
It sounds like cheating, but user generated content is an amazing resource for social media marketers. It saves time, money, and research developing original content every day, and it’s a sure-fire way to increase popularity. Why? Because user generated content was created by users and has already been liked and shared by users. Therefore, you […]
FOMO, or the fear of missing out, is a driving force for many consumers across North America. There’s a reason we all want to buy things when they’re brand new, and it’s not just for bragging rights. Missing out on the best new products and services puts consumers at a disadvantage, both in losing the […]
Christmas is one of the biggest shopping holidays of the year. While not everybody celebrates Christmas, the average U.S. citizen spends about $700 a year on gifts alone. This isn’t accounting for the money spent on décor, food, alcohol, events, and extras. This gives businesses a real incentive to ramp up the marketing efforts during […]
Fall and winter are favored seasons for many. With a variety of family friendly holidays to enjoy, crisp air, and falling leaves, what’s not to love? Along with the change from summer to fall comes a change of marketing material. There’s no longer a point to posting beach memes on social media or asking customers […]
Fall is the perfect time of year to market anything on social media. Why? Because this season has so many wonderful niches to explore; from falling leaves and fun fairs to trick-or-treat and pumpkin spice. This is a great season for engaging customers, improving brand awareness, and increasing traffic. Throughout this article, we’ll discuss 4 […]
Back to school is an exciting time for parents, teachers, and students. It also opens doors to seasonal opportunities you might not see later in the year. School gear is all about the latest children’s trends. It’s not just school supplies that see a boom in sales this time of year; it’s electronics, clothing, accessories, […]
Video marketing has become an entity unto itself, working for marketers on various platforms, including social media and video streaming sites like YouTube to promote products, services, and more. While this advertising niche provides a broad canvas on which to work, there are some dos and don’ts to consider when creating a video campaign. Every […]