The digital marketing world is constantly evolving. In a world where the internet controls much of the business world, it’s more important than ever before to know what types of advertising your customers are interested in seeing. If social media has taught us one thing, it’s to pay close attention to your followers. This is […]
It sounds like cheating, but user generated content is an amazing resource for social media marketers. It saves time, money, and research developing original content every day, and it’s a sure-fire way to increase popularity. Why? Because user generated content was created by users and has already been liked and shared by users. Therefore, you […]
FOMO, or the fear of missing out, is a driving force for many consumers across North America. There’s a reason we all want to buy things when they’re brand new, and it’s not just for bragging rights. Missing out on the best new products and services puts consumers at a disadvantage, both in losing the […]
Christmas is one of the biggest shopping holidays of the year. While not everybody celebrates Christmas, the average U.S. citizen spends about $700 a year on gifts alone. This isn’t accounting for the money spent on décor, food, alcohol, events, and extras. This gives businesses a real incentive to ramp up the marketing efforts during […]
Fall and winter are favored seasons for many. With a variety of family friendly holidays to enjoy, crisp air, and falling leaves, what’s not to love? Along with the change from summer to fall comes a change of marketing material. There’s no longer a point to posting beach memes on social media or asking customers […]
Fall is the perfect time of year to market anything on social media. Why? Because this season has so many wonderful niches to explore; from falling leaves and fun fairs to trick-or-treat and pumpkin spice. This is a great season for engaging customers, improving brand awareness, and increasing traffic. Throughout this article, we’ll discuss 4 […]
Back to school is an exciting time for parents, teachers, and students. It also opens doors to seasonal opportunities you might not see later in the year. School gear is all about the latest children’s trends. It’s not just school supplies that see a boom in sales this time of year; it’s electronics, clothing, accessories, […]
Video marketing has become an entity unto itself, working for marketers on various platforms, including social media and video streaming sites like YouTube to promote products, services, and more. While this advertising niche provides a broad canvas on which to work, there are some dos and don’ts to consider when creating a video campaign. Every […]
Blogs are one of the most basic forms of digital advertising and have been around since the dawn of the internet – or so it seems. From their humble beginning as a social sharing and journaling tool to their current use as an information guide and business advertising method, blogs are a crucial tool for […]
Stories have become a hugely popular method of communicating with social media followers, especially for marketing purposes. For those who follow companies regularly, the mere fact that a Story feed will notify you every time something new is published is huge. That boon aside, there are many other wonderful benefits to Story feeds, and they’re […]
Customer service is as important in ecommerce as it is in brick and mortar shops; even more so, perhaps, due to the inability to see your shopkeeper in person. In fact, some online shops have no real form of communication with their customers, making it difficult to determine how friendly or helpful a brand is. […]
The summer season opens doors to a whole new demographic and provides more reason to buy products and services. Depending on your industry and business model, it could be a huge increase in revenue if you play your cards right. Through email marketing, social media advertising, and more, there are so many opportunities to improve […]