There comes a time for every company when evolving and improving marketing plans becomes a must. Sometimes, even the most tried and true strategies fall by the wayside, especially as technology continues to advance and bring new and exciting ways to advertise products and services across the internet. One of the most major ways companies […]
Leaves are falling off the tree and the swimming pool cover is firmly in place, but it’s barely fall, let alone winter. So, why are so many shops already loading shelves full of stockings and candy canes? How come companies have started rolling out Christmas shopping campaigns? Why is it that the holidays seem to […]
Never before have there been such a high number of influencers available for hire. Gone are the days when Hollywood celebrities and platinum record musicians were the only marketing pawns advertisers had to build their brands. The age of YouTube and Instagram has created a whole new generation of famous influencers to use in your […]
Will the real MailChimp, please stand up? The email marketing service rolled out their “Do You Mean..?” campaign. With now 15 million customers, MailChimp focused on being creative and true to your brand for this campaign. The campaign idea all started with a mispronunciation of MailChimp during a radio ad MailChimp ran during an […]
Sinсе Fасеbооk lаunсhеd Cаnvаѕ in Fеbruаrу it hаѕ еxрlоdеd аѕ аn аd tуре оn thе рlаtfоrm аnd iѕ асhiеving imрrеѕѕivе rеѕultѕ оn mоbilе аѕ аn immеrѕivе ѕосiаl ѕtоrуtеlling tооl. Aѕ it iѕ rеlаtivеlу nеw аnd thе сrеаtivе орtiоnѕ аrе fаirlу flеxiblе, it hаѕ ѕо fаr bееn a triаl аnd еrrоr рrосеѕѕ fоr mаnу brаndѕ […]
Is it Snapchat? Is it Instagram? If you haven’t been living under a rock, you are well acquainted (maybe not by choice) with one of the newer features that Instagram rolled out to its faithful users: the ability to create “Instagram Stories” *cough cough Snapchat for Instagram.* In an effort to get users to share […]
Although deemed a trend (think Pokemon Go), Snapchat has stayed the course and now is a prominent platform in advertising and marketing. The Snapchat sponsored Geofilters have become a staple feature within the app, providing an inexpensive platform to reach your audience. Why Snapchat? Based on Snapchat’s Internal Data, Snapchat says in the US: A […]
Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]
Facebook Slideshow. A new product known as ‘Facebook Slideshow’ is here and there is good reason for celebration. Gone are the days where you weren’t able to create your own videos for Facebook or Instagram. Now with Facebook Slideshow, you can, and they are quite elegant. What: Slideshow allows you to create your own auto-play […]
Whether you’re looking for some home decor inspiration or how to cook the perfect grilled cheese, you’ll find everything you’re looking for on Pinterest. People use the platform to discover things that inspire them. The main reason people join the social media site is to save things they like for themselves but anything they “Pin” […]
Ah, it’s an age-old debate: dogs versus cats. Man’s best friend pitted against… a strange furry little creature that leaves all sorts of surprises in unexpected places. Personally, I’ve always loved both (RIP Honeybear), so I’m with this girl: BUT this is a popularity contest, and we demand a winner! So, let’s dive into […]
While the news of Alphabet has been the center of headlines about Google, the company has also been quietly and diligently improving Analytics. By building on the foundation of three different reports, Google continues to serve up quality insights for marketers and site owners. Here is the latest and greatest: Active User Updates What […]