Apps have become a huge part of the way people live their lives and it’s important for business owners to know what’s hot and what’s not in the world of apps, because it dictates what you should be doing differently with your own. Whether you sell a product or your website offers a service, an […]
The number of mobile users seems to be growing in leaps and bounds since the smart phone’s introduction on the tech scene. Unfortunately, for some website owners this is cause for revamping and a change in marketing strategy. To improve traffic, and revenue, it’s more important now than ever before to make your website mobile-friendly. […]
Android users can rejoice as Google announces an advanced viewing of the Android P operating system, which started on March 7th. Currently, developers can preview Android P before its launch and see what’s in store in terms of enhanced features and support. The update will arrive later in 2018, but the preview offers developers an […]
On February 26th, Google Ad Group Product Manager, Jon Diorio, announced the release of yet another Google tool to help website owners enter the mobile-age. This comes soon after Google’s ranking changes which work to highlight mobile-forward search rankings. The new tool called the mobile speed scorecard, allows users to compare the mobile speed of […]
Although deemed a trend (think Pokemon Go), Snapchat has stayed the course and now is a prominent platform in advertising and marketing. The Snapchat sponsored Geofilters have become a staple feature within the app, providing an inexpensive platform to reach your audience. Why Snapchat? Based on Snapchat’s Internal Data, Snapchat says in the US: A […]
It may have been a short week with the Memorial Day holiday, but the search engine marketing world was as busy as ever. We have combed through many of the industry’s top blogs and put together a list of the top blogs and articles of the week. Without further ado… 1. 3 Crazy PPC CRO Hacks […]
Image courtesy of krheesy. Photo was altered for this piece. Mobilegeddon is here. Well, as of Tuesday (April 21, 2015). Commence heavy breathing. Here are five things you need to know about Google’s algorithm change and what it means for you, all in less than five minutes. 1. What is Mobilegeddon? Simply put, Google […]
When I lived in Kenya during the summer of 2007, one thing that struck me was the amount of people using cell phones for computing tasks. At a time when smart phones were just catching on (the first iPhone was released that June), it was common to see people using phones for just about everything. […]
Did you know that in a recent Google survey, it was found that 72 percent of mobile users say it is important to them that websites are mobile-friendly? And that of those 72 percent, a whopping 79% will return to search to find a mobile-optimized site? If that’s not enough for you to make sure […]
Throughout 2014, there have been several changes in the world of SEO — from the always looming algorithm updates that massively affect the way search engine results rank and display, to adjustments to the more dynamic and intelligent features of search engine results pages (SERPs) that we have all come to know and appreciate since […]
When I lived in Kenya during the summer of 2007, one thing that struck me was the amount of people using cell phones for computing tasks. At a time when smart phones were just catching on (the first iPhone was released that June), it was common to see people using phones for just about everything. […]
An interesting article from eMarketer.com arose in mid-March stating that Google is predicted to lose $1.4B in desktop paid searches. U.S. paid mobile search grew more than double – at a whopping 120.8% in 2013. In contrast, paid desktop search had only risen by 2.3% last year. On the same note, the Google’s mobile search […]