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Category Archives: Search News

Predictions for Google in 2014

Suffice to say, this has been a wild year for SEO. Google unveiled no less than 13 official algorithm updates. I think we can all assume that Google will take it easy in 2014 with minimal changes to give everyone time to catch their breath, right? Hello? In all seriousness, it’s safe to assume that […]

Don’t Track Me Bro! New Bill Puts the Heat on Online Advertising Networks

We may be seeing more transparency with online advertising networks soon as California Governor Jerry Brown has just signed into law a bill that requires companies to disclose whether or not they abide by Do Not Track provisions. The new bill, also known as AB 370, requires online advertising networks like Google’ AdSense and Facebook’s […]

Matt Cutts Announces Yet Another Google Update: Dancing with Penguin 2.1

Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.” This past Friday, […]

Google’s Algorithm Takes Flight with “Hummingbird”

There’s a new buzz (or should I say hmm) in the search engine world. On the eve of its 15th birthday, Google announced its newest addition to their algorithm family: Hummingbird. Unlike Panda and Penguin which were updates of the old algorithm, this new algorithm change won’t cause you to see any dramatic ranking or […]

SEO: More Vital Now than Ever

Whelp, here we go again. With Google encrypting more search data, more keywords are being reported as “not provided” in Analytics. Cue the familiar chant of “SEO is dead!” from bloggers across the internet. Sound familiar? If it does, it’s because we heard the exact same sentiment after Google’s last Panda update. A slew of […]

Google Round Up: Delete Local Listings, Identify Spammy Links & In-Depth Articles Added to SERPs

Google Added Delete Listing Feature to Google Local Google adds a new feature many businesses will appreciate. For a long time, if a listing was old, wrong or had any kinds of issues, the most we could do is suspend that listing. But that red alert was always glaring at us when we were in […]

Google Update or Google Dance?

There has been some talk around the web on sites like SEO Roundtable, Google Webmaster Help and Webmasterworld that Google rolled out another update this past weekend. As Google’s Matt Cutts has mentioned, Panda updates are still occurring monthly, over the course of a ten day time period. So was there an update last Friday? […]

Using Expandable Menus for Content

I recently had a web developer ask if using expandable menus to “hide” text on a webpage was an acceptable practice. In this particular case, their client felt that a big block of content on the landing page took away from the visual appeal of that page and a compromise was reached with the developer […]

Test Webpages with Google Analytics Content Experiments

Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to test site content easily with programmable optimization to achieve objectives in Analytics. In other words, you can test variations of landing pages and see which […]

2013 Ranking Factors Presentation from MozCon

SEOmoz just had its annual search engine optimization conference to discuss 2013 and future SEO. As always a few of the Moz posse came together to discuss SEO ranking factors and correlations. Here are a few images to display what they discovered/surveyed to be top ranking factors as of today; Here is the MozCon presentation; […]

Is the Keyword Tool being replaced?

Is the Keyword Tool being replaced?  Well… Wait, what? The highlighted box in the bottom right says, “In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.” I actually had to read that a couple of times, because […]

The FTC and the Future of PPC

The U.S. Federal Trade Commission recently announced that they will be cracking down on Google and internet search providers to distinguish ads more clearly from organic search results. The FTC said that failing to do so could be a “deceptive practice.” The FTC stated that although Google and other providers are displaying ads more prominently, […]