Search engine optimization isn’t a short-term plan. It’s a long game, but it doesn’t have to be a complicated one. SEO is all about the current search engine algorithms and determining the best way to get on top. Google ranks websites on a series of very specific guidelines. Understanding how the system works improves your […]
Measuring the success of a marketing campaign happens in a variety of ways. Watching traffic and conversion progress are the most telling, but not the only elements to follow. There are several ways to tell if consumers are interested in your site, whether they’re buying, and what should be changed or eliminated for better results […]
Small businesses have finally begun grasping the importance of online sales and marketing. Now, with 2019 in full swing, it’s expected that many businesses which haven’t yet joined the ranks of ecommerce companies will jump in with both feet and test the waters for themselves. Thankfully, those who are new to the internet aren’t alone […]
Social media might be the latest and greatest way to advertise, but its unpredictability makes it difficult to follow at times. With the new year perched just around the corner, it’s important to know what’s coming in 2019 in terms of social media trends, and how to begin catering your campaign to fit these popular […]
Quora is often overlooked as a source of online marketing, particularly as a form of social media, but in truth it can be just as useful as Facebook, Twitter, and the like. Quora is a question and answer site, where internet users can go to have queries answered by just about anybody. Of course, you […]
This is the perfect time of year to show consumers why your product or service will make an impact on their lives. How do you do this? Marketing of course, and there’s no better way to market than the internet. While there are still billboards and television commercials making their rounds with the next best […]
Halloween is done and gone, and this means one thing and one thing only: it’s time for the holidays! Of course, the upcoming festivities are still some time away, but in the world of marketing they might as well be tomorrow. Soon the market will be completely saturated with holly jolly jingles, glitter and red […]
Search engine optimization is what helps you rank 1st or 2nd instead of 3rd from the bottom of the page when a consumer searches for your website. It works by following the intricate algorithm system developed and implemented by Google. This algorithm is always changing, but one thing remains: high-quality content is key. Of course, […]
Blogs are nothing new, but they have become an important marketing tool for small business owners, entrepreneurs, and even large conglomerates the world over. A blog helps you create an online presence, using unique and relevant content to increase traffic and provide a service to your clients, customers, or site visitors. Not everybody is born […]
Often, when webmasters and business owners try to identify the ultimate purpose of their website, they think of one thing: Sales. Increasing revenue is often the number one purpose for any given website, no matter what the business. While different types of businesses have different ways to increase revenue, it’s pretty typical that most business […]
This is a step-by-step guide on how to get the essential Schema markup on your website. I am operating under the assumption that you already are aware of what Schema is and just want to know how you actually get it on your site. If you would like a refresher on what structured data is […]
According to 2014 Google study, approximately 50% of mobile users are more likely to visit your store after conducting a local search. As a small business owner, jumping into the local SEO game may seem daunting or even down right confusing. Don’t worry, here are a few things to consider when getting started. It Starts […]