Anytime you open yourself up to the media and society as a business, you open yourself up to scrutiny. The dawning of the internet age made it easier to point out a company’s faults and flaws than ever before. The introduction of social media only amplified this ability. While you would hope that your business […]
Social media is a huge motivator in the ecommerce industry. Whether your company is B2C or B2B, there’s room for all. The content you post online is significant to how internet users view your brand. Just as the words you speak carry meaning, the copy you write can paint a beautiful picture, or extend a […]
Social media has quickly become a place where organic reach is getting more and more difficult to obtain. With so many advertising tools and marketing tricks in play, some companies no longer even attempt to get organic results. Organic reach denotes the amount of views a social media post has without the help of outside […]
In the modern digital marketplace one thing that hasn’t changed is that the “customer comes first”, or at least their engagement does. The way your customer interacts with you changes how your company is ranked on Google, who sees you on social media, and your overall site conversion. One issue many businesses face is how […]
It’s barely been 2019 for a month, and already, companies have been experiencing some challenges navigating social media. With the constant changes to algorithms on Facebook, Twitter, Instagram and the like, it’s no wonder so many marketers are scratching their heads at finding the best way to take on the latest outflow of rules and […]
Social media is the advertising medium of modern man, so it makes sense that you keep these channels as up to date as possible. This can get hectic and overwhelming as your following grows, interactions multiply, and the amount of daily content intensifies. So, how do you stay on top of an ever-growing resource and […]
Influencer marketing is huge, especially across social media channels, and 2019 is projected to bring in bigger and brighter results for this style of marketing. Currently, more than 80% of online brands across the United States have plans to try or continue influencer marketing this year, and with more than 1.5-billion dollars spent annually in […]
Even social media “experts” need a little help from time to time. This is because while marketing is a sales strategy as old as commerce itself, it’s always evolving. Social media is definitely the most modern way to communicate your brand to the public and stay on top of trends, but for those who are […]
Social media has become a staple of modern marketing, but it can also be the reason you slip beneath the radar of consumers. Your company begins and ends with your brand, and if you haven’t built a brand which is recognizable and resonating with your target consumers, you could be on your way to social […]
Every marketer knows that social media can be a zoo if you let it get out of hand. From fake news and spam ads to viral memes and celebrity Instagram feeds, there’s always something going on and it’s not always positive. Making your social media marketing campaign calm, organized and happy might seem impossible, but […]
Around the holidays there’s a market for just about any product or service, and anything can be promoted with the right hook. After the holidays pass and you edge into 2019, however, what can you do to recreate that holiday buzz in your social media marketing campaigns? There are different schools of thought on the […]
Social media might be the latest and greatest way to advertise, but its unpredictability makes it difficult to follow at times. With the new year perched just around the corner, it’s important to know what’s coming in 2019 in terms of social media trends, and how to begin catering your campaign to fit these popular […]