Social media tips seem to come a dime a dozen, but there’s a reason there are so many – they increase ROI. Your social media game says a lot about your company, where it is now, and where it’s going. As a constantly moving and evolving stream of information, social media marketing requires constant vigilance […]
The key to any successful social media campaign is content, and while we’d all like to think we’re the next Jane Austen of the marketing world, most of us are not. Content plays such a heavy role in brand awareness, search engine rank, and even customer approval. When it’s not managed properly, you run the […]
Using metrics to perform a social media audit helps you identify areas where your page is performing well or lagging. One of the best things about social media is your ability to track and follow all the ups and downs your business encounters. If you’ve been considering a social media audit but are unsure about […]
Social media marketing is all about catching the eye of your target audience. With billions of users on the internet and millions making up the user base for platforms like Facebook and Instagram, it gets difficult to produce content that hasn’t already been seen. Setting yourself apart from competitors is more difficult than ever before. […]
Anytime you open yourself up to the media and society as a business, you open yourself up to scrutiny. The dawning of the internet age made it easier to point out a company’s faults and flaws than ever before. The introduction of social media only amplified this ability. While you would hope that your business […]
Social media is a huge motivator in the ecommerce industry. Whether your company is B2C or B2B, there’s room for all. The content you post online is significant to how internet users view your brand. Just as the words you speak carry meaning, the copy you write can paint a beautiful picture, or extend a […]
Social media has quickly become a place where organic reach is getting more and more difficult to obtain. With so many advertising tools and marketing tricks in play, some companies no longer even attempt to get organic results. Organic reach denotes the amount of views a social media post has without the help of outside […]
In the modern digital marketplace one thing that hasn’t changed is that the “customer comes first”, or at least their engagement does. The way your customer interacts with you changes how your company is ranked on Google, who sees you on social media, and your overall site conversion. One issue many businesses face is how […]
It’s barely been 2019 for a month, and already, companies have been experiencing some challenges navigating social media. With the constant changes to algorithms on Facebook, Twitter, Instagram and the like, it’s no wonder so many marketers are scratching their heads at finding the best way to take on the latest outflow of rules and […]
Social media is the advertising medium of modern man, so it makes sense that you keep these channels as up to date as possible. This can get hectic and overwhelming as your following grows, interactions multiply, and the amount of daily content intensifies. So, how do you stay on top of an ever-growing resource and […]
Influencer marketing is huge, especially across social media channels, and 2019 is projected to bring in bigger and brighter results for this style of marketing. Currently, more than 80% of online brands across the United States have plans to try or continue influencer marketing this year, and with more than 1.5-billion dollars spent annually in […]
Even social media “experts” need a little help from time to time. This is because while marketing is a sales strategy as old as commerce itself, it’s always evolving. Social media is definitely the most modern way to communicate your brand to the public and stay on top of trends, but for those who are […]