Social media began as a way for internet users to connect and communicate. Now, it’s evolved into a highly efficient social and ecommerce tool. With shop options being added to new platforms regularly, and consumers navigating their views on products and services through social media reviews – it’s no surprise to learn that many businesses […]
Social media is an easy enough tool to use, but mastering it is a whole other story. Many business owners and marketers find themselves scraping the barrel for ideas on a weekly basis. Once you’ve been in the game for a while, finding novel concepts to write about is tough. Fortunately, there are some sure-fire […]
The year has flown by so quickly. It’s hard to believe that soon summer will come to an end and in a few short months it will be 2020. With September looming in the near distance, that leaves only a short 4 months to do everything you want to complete in 2019. So, what should […]
Social media has become one of the most prominent spots for brands to become recognized, shared, and popularized. While there are many ways to inspire your customers to share and engage with you, there are also some things you should avoid on social media. Far too often, brands fall behind the trends, or try too […]
Negative comments are a dime a dozen on social media. However, when the comments are directed at your business, they can become a serious problem. Whether it’s a customer complaint about a product or just a troll trying to egg you on, dealing with online negativity the right way is crucial. There’s no one right […]
Social media tips seem to come a dime a dozen, but there’s a reason there are so many – they increase ROI. Your social media game says a lot about your company, where it is now, and where it’s going. As a constantly moving and evolving stream of information, social media marketing requires constant vigilance […]
The key to any successful social media campaign is content, and while we’d all like to think we’re the next Jane Austen of the marketing world, most of us are not. Content plays such a heavy role in brand awareness, search engine rank, and even customer approval. When it’s not managed properly, you run the […]
Using metrics to perform a social media audit helps you identify areas where your page is performing well or lagging. One of the best things about social media is your ability to track and follow all the ups and downs your business encounters. If you’ve been considering a social media audit but are unsure about […]
Social media marketing is all about catching the eye of your target audience. With billions of users on the internet and millions making up the user base for platforms like Facebook and Instagram, it gets difficult to produce content that hasn’t already been seen. Setting yourself apart from competitors is more difficult than ever before. […]
Anytime you open yourself up to the media and society as a business, you open yourself up to scrutiny. The dawning of the internet age made it easier to point out a company’s faults and flaws than ever before. The introduction of social media only amplified this ability. While you would hope that your business […]
Social media is a huge motivator in the ecommerce industry. Whether your company is B2C or B2B, there’s room for all. The content you post online is significant to how internet users view your brand. Just as the words you speak carry meaning, the copy you write can paint a beautiful picture, or extend a […]
Social media has quickly become a place where organic reach is getting more and more difficult to obtain. With so many advertising tools and marketing tricks in play, some companies no longer even attempt to get organic results. Organic reach denotes the amount of views a social media post has without the help of outside […]