It may come as a surprise but not all businesses choose to invest in social media marketing. Some are still without social media accounts, others without websites. In an age governed by the internet, it’s shocking to see businesses embracing traditional marketing over modern marketing. For some industries this still works, but there are many […]
The holidays are coming and there’s no better time to impress upon your social media followers how great your products and services are. Facebook, Instagram, and Twitter are all excellent places to ramp up the holiday spirit and remind shoppers that there are only so many days to gift friends and family with all the […]
The new year is on its way, and with it, an abundance of new marketing trends and updates. One way to stay on top of these changes is to watch what experts are predicting for 2020. So far we’ve seen a variety of popular advertising methods remaining intact, while some are upgrading completely. If you’re […]
It sounds like cheating, but user generated content is an amazing resource for social media marketers. It saves time, money, and research developing original content every day, and it’s a sure-fire way to increase popularity. Why? Because user generated content was created by users and has already been liked and shared by users. Therefore, you […]
Social media is an easy enough tool to use, but mastering it is a whole other story. Many business owners and marketers find themselves scraping the barrel for ideas on a weekly basis. Once you’ve been in the game for a while, finding novel concepts to write about is tough. Fortunately, there are some sure-fire […]
Social media is evolving; but one thing remains the same – it moves with the trends. In 2020, we saw plenty of new video and ephemeral content surfacing across every platform. With the new year on the horizon, marketers should strive to get ahead of new trends before they surface. Having a head start on […]
As 2019 comes to a close, it’s important that business owners and marketers take note of the coming trends. 2021 brings with it a myriad of new color patterns, content topics, and imagery. Staying on track with the trends increases the effectiveness of social media marketing. When consumers aren’t seeing information, they’re interested in they’re […]
Social media began as a way for internet users to connect and communicate. Now, it’s evolved into a highly efficient social and ecommerce tool. With shop options being added to new platforms regularly, and consumers navigating their views on products and services through social media reviews – it’s no surprise to learn that many businesses […]
First there was MySpace, then Facebook, and then Instagram. Now, there’s TikTok – a new and highly popular video clip sharing app. The social tool lets you create a 15-second video which is shared with followers, or the TikTok public. Already, more than a billion installations of the TikTok app have taken place, with that […]
The year has flown by so quickly. It’s hard to believe that soon summer will come to an end and in a few short months it will be 2020. With September looming in the near distance, that leaves only a short 4 months to do everything you want to complete in 2019. So, what should […]
Social media has become one of the most prominent spots for brands to become recognized, shared, and popularized. While there are many ways to inspire your customers to share and engage with you, there are also some things you should avoid on social media. Far too often, brands fall behind the trends, or try too […]
Negative comments are a dime a dozen on social media. However, when the comments are directed at your business, they can become a serious problem. Whether it’s a customer complaint about a product or just a troll trying to egg you on, dealing with online negativity the right way is crucial. There’s no one right […]