It’s become a point of contention among tech companies and web users alike that some brands, such as Facebook, have been tracking user data as part of their marketing endeavor. Ever log into Facebook and see a bunch of ads tailored specifically to things you’ve been looking for lately? Ever wonder, “wow, I was just […]
1. Blatant Lies! It all started on a cool sunny Sunday in San Diego when the New England Patriots had just been eliminated from the playoffs and life was seemingly good. I figured I’d revel in the playoff defeat of my AFC divisional foes (Let’s Go JETS) by perusing through ESPN’s vast library of postgame coverage […]
Image courtesy of Christian Barmala What’s the Scoop about Referral Spam Traffic? In the world of SEO and online marketing, there is something out there that haunts us day and night, and keeps attacking and slashing like a villain from those terribly great horror movies from the 80’s. This culprit is Spam Referral Traffic. […]
When I lived in Kenya during the summer of 2007, one thing that struck me was the amount of people using cell phones for computing tasks. At a time when smart phones were just catching on (the first iPhone was released that June), it was common to see people using phones for just about everything. […]
When I lived in Kenya during the summer of 2007, one thing that struck me was the amount of people using cell phones for computing tasks. At a time when smart phones were just catching on (the first iPhone was released that June), it was common to see people using phones for just about everything. […]
Whenever an interesting headline takes the Web by storm, a new breakthrough product, service, or event breaks through to the media, or when viral-bait posts start to loom large on social profiles around the Web, we see them everywhere. From an onslaught of social posts within active members of a particular vertical, to pages of […]
There are many ways to increase traffic and generate page one rankings for your SEO campaign. If you are a photographer, or sell a lot of things with images as well as content, image optimization is a great way to help new clients find your site through image searches. Anyone with an image-heavy website can benefit […]
Back in May, Matt Cutts announced Penguin 2.0 and had this to say about the update: “So this one is a little more comprehensive than Penguin 1.0, and we expect it to go a little bit deeper, and have a little bit more of an impact than the original version of Penguin.” This past Friday, […]
So as you know from our blog post earlier in the week, rumor has it that Google is going to make an effort to change what we can see in our beloved Google Analytics. In Jori and Richie’s newest blog about (Not Provided) Keywords, we learned that Google will no longer be giving us information […]
Google Analytics has proven itself to be indispensable in providing tools and reports that monitor website performance. One essential tool is Goal Tracking. Goal Tracking enables the user to measure the true success of SEO—conversions. Although rankings and traffic are important, they ultimately should lead to more conversions, whether those are sales, leads or increased user behavior […]
Recently, a prospective client called me panicked. Their Google Analytics code wasn’t correctly reporting their traffic and their bounce rate was 100%. Their concern was that Google would see this and penalize their site for having such a large bounce rate. I explained to him that, although this does appear alarming, this wasn’t really a […]
If you are anything like me, the term “bounce” conjures up images of jumping on mattresses and whacking other people in a friendly pillow fight. This is why I think “bounce rate” is a deceptively peppy name. It sounds like such fun, doesn’t it? Disappointingly, this term has next to nothing to do with pillow […]