As a digital marketer, we’ve got a lot on our plates. From managing different tools and to-dos, to working on emails and follow-ups on behalf of different brands with unique objectives, different projects involving disparate teams, and of course the research and technical know-how needed to effectively strategize, our role involves a lot of switching […]
With over 1 billion impressions a day Tinder has grown in 2 years into the #1 dating app in the world. Right behind that is the Gay dating app, Grindr – who within a few years “rebranded” from hookup app to dating site securing mainstream advertising dollars that has left the 100% owner of the […]
Yes, many industry standards for metrics of engagements and retention are different. At the end of the day you have have to look and see what keeps your clients. Twitters magic number is 30. Users who followed 30 others were much more likely to remain engaged and use the service. Facebook was 10. Users who […]