Envy – Big Picture for SEO services
April 8, 2013
Position one, page one of Google. It’s tantalizing isn’t it? Just saying it gives me goose bumps (not really).
I’d say it’s a safe bet to say that anyone who has ever spent any time optimizing their website has probably had this target in mind. I mean, I’ve seen it described as “the promised land” and “the holy grail” of SEO services, and some people pursue it like an archaeologist with a whip and a fedora.
…And the Quest for Page One
So it goes without saying that getting a website to page one is the ultimate goal of good SEO services, doesn’t it?
But should it be?
The fact is that page one of Google is only one metric to determine the success of a campaign and should not necessarily be the end-all-be-all factor of successful SEO services. Look at it this way, if a keyword gets to page one, but only inflates your bounce rate and doesn’t have an effect on sales, does that still count as a win? Or if you get to page one temporarily by using black hat SEO services, but ultimately you get black listed by Google, would you still consider obtaining page one worth it?
If you answered “Yes” to either of those questions, you may need to reconsider your priorities.
Don’t get me wrong, page one of Google is a good goal to have and the SEO services worth their salt will be working toward it. My point is that the real mark of a successful campaign is how positively your SEO services have affected your business. Are you seeing increased traffic and a decreasing bounce rate resulting in better leads and conversions? Then your SEO services are working, even if you have yet to see yourself on the first page.
I am not trying to suggest that anyone shouldn’t want or aim for page one of Google. I know that when I get a client to page one, I get ridiculously excited… honestly, it’s embarrassing. Ask my coworkers.
I have NEVER done this.
But that doesn’t mean that SEO services should only be judged by page one. Just like with everything else in SEO services, there are a lot of factors to consider. But for the love of all things cute and fluffy, do not rage quit SEO before giving it a chance to work! I will expand more on that next week when I look at Wrath.
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Christine Martindale is one of the Account Managers at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!