Facebook Live vs. Periscope – Stay Afloat in the Live Stream
January 23, 2017
It’s no secret that 2015 was a big year for video in the social media world. However, with the growth of Facebook Live & Periscope, 2016 will be even bigger. The future is NOW!
Rapid advances in digital technology are no joke. To put that cliché saying in perspective, just 20 years ago the very first flip phone went on sale! Flash forward to today and I just finished watching an up-close-and-personal Periscope live stream with John Mayer (not on a flip phone) as he serenaded me in his studio with some of his newest songs he’s been working on. Well, it wasn’t just me who got to tune-in, thousands of his fans were tuned in as well. See below screen shot of a Periscope with John:
If you’re a bit confused on what I might be talking about – good! Keep reading…
Periscope? That Thing You Use to See Things?
Before 2015, you probably knew periscope as the dictionary states, “an apparatus consisting of a tube attached to a set of mirrors or prisms, by which an observer (typically in a submerged submarine or behind a high obstacle) could see things that are otherwise out of sight.” Well my friend, please feel free to erase that definition from your brain.
Today, we discuss Periscope by Twitter. Periscope is simply a live-streaming video mobile app for iOS and Android users, owned by Twitter. It launched in March shortly after the live-streaming app (that was all the buzz at SXSW 2015), Meerkat. Periscope allows you to “go live” via your smartphone and become your own on-the-go broadcasting station, streaming live video and audio from any location, at any time of the day or night.
With Periscope, live streams will show on the Twitter feeds, however, to start a broadcast, users must first download the app and install it. Users can choose to broadcast or tune-in to a broadcast from anywhere in the world and interact by writing comments and sending hearts. Magnificent right?After broadcasting, your public live stream will live on the “Watch” tab for only 24 hours before expiring.
Much like Periscope, Facebook Live is a live-streaming broadcast feature for Facebook app users. One of it’s best advantages over Periscope is that you do not need to download a separate app to broadcast your live stream. You can broadcast and view live streams straight from the Facebook app.
Originally designed for verified pages only (celebrities, artists, etc), Facebook has released this broadcast feature to be available to everyone with an iPhone. Sorry Android users, you’ll have to wait a bit longer until you can broadcast your beautiful selves.
Users are notified by Facebook when a friend or a page they like has begun their live stream broadcast. Users can then interact live with the stream by liking, commenting, and tagging others directly in the live stream. Another beauty of Facebook Live is that you can save the videos to your timeline where they will live forever. Facebook Live is great for broadcasting to your fans, friends, and family, making your streams on Facebook a bit more intimate and interactive.
“Who, What, When, How?” You might want to start with any of the below options…
- Show viewers some cool behind-the-scenes looks – These can be glimpses of how your company offices look humorous office staff antics to add a fun element to your brand.
- Share industry news – Here you can talk about marketplace trends before anyone has a chance to write about them, or simply do weekly roundups of what’s happening in the industry. This can set you apart from your competition and position you as a go-to brand in your industry.
- Stream live tutorials and Q & A – Here you can do an interactive product demonstration, and also answer pertinent live questions from viewers.
- Showcase a new product – Here you can highlight cool product features, packaging and more, or just have a behind-the-scenes look into how your product is made.
- Provide live customer support – Here you can offer general customer support and also respond in real-time to any pressing customer support inquiries.
- Announce special product offers – Here you could give viewers a sneak peek at new items that have arrived, as well as any special offers like promo codes or coupons.
- Film live at an event – Here you could show backstage scenes with interesting personalities at conferences, or stream candid interviews with industry influencers on the sidelines at events.
- Show live clips of satisfied customers – Customer testimonials are invaluable because they show the real impact and difference your business is making.
- Thank your customers individually or in general… and so much more.
Whether you are one of 70,000 watching a live stream of British people try and figure their way around a puddle or cozy-ed up in bed watching your favorite DJ perform live on New Years Eve… there is a place for you and live streams.
Let’s Dig Deeper. Shall We?
Advances in technology are always fun to talk about and marvel over as consumers, but what does all of this mean for you and your brands? A: Brands who have struggled staying visible on Facebook and Twitter due to “algorithm issues” (aka sh*t content), should now be refreshed by using live streams as a new way to reach and engage with their audience.
What’s In Store For Periscope?
More people are being brought together to build a close community. Periscope aims to tear down the barriers/walls between the fans and open it up for transparent visibility to your favorite movie stars, artists, celebs, Viners, etc. Periscope co-founder and CEO says, “People who have never met before are hugging each other when they finally meet (thanks to Periscope).” Let me repeat, ever-lasting, “bff” type relationships are deriving from Periscope.
As Periscope continues to grow, so do the insights. Thus, bringing about more brand strategy to the table. Periscope will become more data-driven to stay in gear for advertisers. Soon, there might be re-targeting capabilities where Twitter Ads can be linked to the engagements and conversations had in the live streams. With Twitter’s model of a place for discovery and broadcasted messages, it begs the question, “will Periscope aim to be the new form of television?” But only better, as you can watch from anywhere – not just confined to your lonely living room.
What’s In-Store for Facebook Live?
Anything and everything. It’s just begun for Facebook. The future isn’t certain yet but one thing is for certain, video (mobile) streaming is at its earliest stages with Facebook. With the immersive 360-degree videos already garnering a lot of attention on Facebook, it won’t be long before Oculus Rift VR is put into action.
Quickly imagine…. instead of just staring at your mobile screen, Oculus Rift virtual reality will allow you to fully immerse yourself in a new world, take over all your senses, and you will interact 1-on-1 with Facebook; no other distractions. Sounds like Mr. Zuckerberg’s dream!
The future of Facebook will become even more video-heavy and immersive. On topic of the growth of Facebook video, Mark Zuckerberg states, “Facebook may eventually give video content creators a revenue share of video views,” in a bid to get more people on Facebook making videos.
What’s the Final Verdict?
2016 will be a year of trial and error for both Periscope and Facebook Live. Both will need to find ways to differentiate strategies while becoming as user-friendly as possible, all while staying relevant to consumers. Brands must understand that social media is about growing a sense of community while being surrounded by conversation. Brands also must be capable of targeting the right audience and making sure their live streams are meaningful. Don’t do it just because everyone else is.