BrightHaus Digital Marketing Agency

Five of Our Favorite Free Marketing Tools

May 18, 2015

If you’ve taken the time to peruse our blog, you will notice that we take a very transparent approach to the way that we share our tricks and tips on the SEO industry. It is extremely important to us that we help to educate our customers so they have a full understanding of the measures that are taking place behind the curtain. With that being said, I wanted to highlight a few marketing tools that we find to be extremely helpful to our day-to-day workflow.

1) Open Site Explorer

This tool provides you with a list of the websites that are linking to you, or another site. By acquiring insight into a backlink profile, you then have the opportunity to establish strong relationships with websites that are interested in your product or brand. This can also be used as a handy tool to monitor the websites that are linking to your competitors. With this information, you can then work to obtain similar link profiles of these competitors.

Open Site Explorer

Open Site Explorer

2) Content Idea Generator

Are you struggling to come up with unique ideas for your next blog post, or content piece? The content idea generator can help. By simply entering a broad topic, it creates strings of popular searches that can be placed together to come up with innovative new topics. Sometimes the topics that it spits out are just plain silly, but with a little tweaking, it can provide some creative insight.

Portent's Content Idea Generator

Portent’s Content Idea Generator

3) Hemingway

Hemingway is a helpful tool that analyses a block of content, and helps you to tighten it up. State your thoughts concisely with Hemingway.



4) Google Trends

Google Trends works to show how often a keyword, or search term is entered relative to the total search volume across different regions of the world. It also offers insight into, “interest over time” of a certain topic. This can be helpful in dissecting traffic fluctuation over an extended amount of time. Google Trends also provides, “related searches” which can provide additional ideas for keyword research.

Google Trends

Google Trends Graph

5) Buzzsumo

Buzzsumo helps you to quickly identify topics and content that is working well in a specific industry. See who the top authorities are for any given field, and glean insight into areas you may need to strengthen.



These days, it seems as if there is a tool to assist with the majority of our everyday challenges, and SEO evolves, as do our tools. From content inspiration to competitor comparisons and research, all of the information is right at your fingertips. What tools are integral to your workflow?