BrightHaus Digital Marketing Agency

Get Your Blog on: Tips on Blogging Effectively

April 25, 2013

It’s no secret that blogging helps support SEO efforts. Blogging can be a natural way to create original content that targets your keywords and can help you establish a following on the web. Building a following can in turn lead to more traffic to your site. Blogging may also lead to more links pointing back to your site, as other blogs or sites may share your blog. These links of course, are an important way that Google determines the relevancy of your website. Blogging keeps your site active and up-to-date, not just in general but also with search engines like Google.

When blogging, it’s always important to keep in mind “will someone want to read this?” Think about what makes you want to read a blog. Be creative! Here’s some questions you should consider:

  • Do you have a unique perspective or angle on the subject matter?
  • Do you have any interesting anecdotes or stories to share from your industry?
  • Think of your blog as a resource for users: are you providing them with quality information or problem-solving advice?

In addition to the type of content on your blog, be mindful of the amount of content. Don’t overwhelm your readers with too much text. Again, it goes back to, “will someone want to read this?” A good rule of thumb is to keep blog posts at about 200-300 words.

One popular and proven blog format right now is the list format. These type of blogs are ubiquitous these days. An example of a list format would be, “10 Reasons Why You Need SEO Now More than Ever” or “Top 10 Vacation Spots in the World.” Not only is this format easier to read and more digestible to readers, it also makes writing blogs easier as it helps you establish an outline for your topic. Once you have your list together, it’s just a matter of filling in the blanks.

After you have published your blog, it’s important to share, share, share! Post links to your blog on your social media like Facebook, Twitter and Google+. Sharing increases your exposure with your followers and gives them the opportunity to share your blog with even more people.

There are multiple blogging platforms out there. WordPress is one of the most popular, offering an easy to use interface that makes publishing blogs a breeze. Your SEO professional at SEOhaus can help you set up your blog.

It’s worth noting that blogging isn’t for everyone. Keep in mind the type of industry or business you’re in and your audience. Depending on what you do there might not be a big blog-reading audience. But who knows, maybe you have a fresh or unique perspective to share.

Brian Carver is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!


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