GOOOAAALLL! Go Beyond Rankings and Traffic with Goal Tracking
April 3, 2013
Google Analytics has proven itself to be indispensable in providing tools and reports that monitor website performance. One essential tool is Goal Tracking. Goal Tracking enables the user to measure the true success of SEO—conversions. Although rankings and traffic are important, they ultimately should lead to more conversions, whether those are sales, leads or increased user behavior on the website, such as more page views.
There are four types of goals that you can set up in Google Analytics: destination goals, duration goals, pages/screens per visit goals and event goals.
Destination Goal – This goal tracks every time a specific location on the website is loaded. An example would be the “Thank You” page that displays after a visitor fills out a contact or registration form. This goal can also be used to track purchases for ecommerce websites.
Duration Goal – This type of goal tracks the amount of time spent on the site based on the threshold specified. For instance, if you want to know every time a user spends 10 minutes on your website, this can be tracked as a goal.
Pages/Screens Per Visit Goal – This one is pretty self-explanatory. It enables you to track every time a visitor views a certain number of pages or screens on the website based on the number you specify.
Event Goal – This goal is tracked every time an action defined as an Event is triggered. Examples might be every time a video is played or an ad is clicked on the site.
This article only represents the tip of the iceberg. The metrics available are seemingly limitless once you understand the fundamentals. Goal Tracking provides another vantage point on SEO that goes beyond rankings and traffic.
Brian Carver is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!