How To Build Buzz For Your Company’s Social Media Page
August 26, 2016
Is your social media lacking a little…let’s say– finesse? Feeling like you could use a facelift or maybe your brand is undertaking a redesign? What matters is that you keep your brand consistent with your online personality, because without that, who are you really talking to?
As we all know, social media acts as a funnel between brand and customer, a two-way street, that can so desperately turn into a head on collision if not properly driven. With that in mind, maybe it is time to spruce up your social media profiles and start getting traction for your brand. Just last week, Facebook changed it’s “friends” and “groups” icon to better suite both genders. Prior to this change, the female was undoubtedly in the male’s shadow. Whether or not this was intentional, it only took one designer to notice this and one person to bring the issue to the forefront.
The longevity and success of a company’s social media presence is determined by its ability to keep up. Maintaining your profiles outside of the daily blurp is important in keeping your customers close, your competitors closer and new business booming. However, sprucing up your social media profiles is easier said than done. With guidance from the greatest online profiles, here are five simple things to consider when creating buzz for your brand:
Brands are important cultural influencers. Staying relevant on your social media profiles can be a daunting task, especially dependent on your industry. However, the ability to do so can voice out wonders to the online community. Keeping up “with the times”, as one would say, can really spark an interest to your audience on similar stands they may have, too. To some, this is a vulnerable position for a company, but the “risk” of igniting the conversation with another audience can strengthen the relationship between company and consumer far more than another #MotivationMonday post.
Key Takeaway: By introducing stands on relevant topics, you show that you are a thought leader. In turn, thought provoking topics help nourish customer engagement.
Infuse A Little Humor
Running a company is serious business, but that doesn’t mean your social media channels have to be. Adding a touch of humor can make your brand memorable, conversational and improves the likelihood of shares to a different audience. However, humor does rely on the right tone. If it fits your audience, a good pun or funny meme can initiate an emotional connection with the consumer and quite possibly a moment of relief from the feed. A good laugh can take some pressure off of our overtime eyelids.
*Easily one of the funniest profiles, Arby’s keeps the audience laughing even when they’re not hungry!
Key Takeaway: People like funny. Whether or not they can relate, they will find a way. Increase exposure (with or without a curated hashtag) and the likelihood to reach another audience also increases.
Social Media Marketing is increasingly visual. In order for your brand to stand out, think outside the box and start incorporating video content into your conversation. Based on the people of today *cough cough Millennials*, video is in demand, convenient and easy to understand. Emotionally speaking, enhancing your conversation with the consumer through video is one way to make brand recognition last a lifetime. Thankfully there are options, so between live-streaming video apps such as Periscope and Meerkat, to the traditionally used YouTube or to the ever so trendy Snapchat, you can reach anyone and everyone.
*Coca-Cola (est. 1886) has passed through family generations and is an expert at making life-long memories with it’s customers.
Key Takeaway: Reinforcing your content with video improves the reach and retention of your posts.
Use Social Campaigns To Promote Content
As a company page, you’re stripped of the organic privileges at an equal opportunity for advertising space (hint: pay to play). Social networks are gearing more towards “personal” content, thus making it difficult for businesses to get in front of new audiences. While this is great for our personal (and very noisy) newsfeeds, the business page must now pay the price. If you’re looking to promote a contest, blog post, product or service, the post will need some money behind it. Don’t fret, because it isn’t expensive. Anything helps, even $10 can get your post from 3 views to thousands.
*In this case, $10 increased reach by 5000 percent!
Key Takeaway: You have to “pay-to-play”. Without a paid campaign, social media efforts are unheard and you give your paying competitors an opportunity at the company’s expense.
Run A Giveaway
Who doesn’t like free stuff?! Running a sweepstakes, giveaway, or photo contest can amp up the enthusiasm for your business. Many times, what you want the customer to do is already being done, people just want to be told what to do (aka Call-To-Action). Adding a special discount or a prize into the mix gives users an incentive to opt in. In doing so, you can acquire more email subscribers, Twitter and Instagram Followers, and/or Facebook Page Likes, etc. Thankfully, there are Website apps such as Woobox that make life easier with step-by-step instructions.
*Expedia makes it an easy task – use a photo you already have and #tagit.
Key Takeaway: Empower your audience by returning the favor – “You scratch my back, I scratch yours!”
By introducing some– or maybe all– of the tips above, it’s only a matter of time before you start seeing a spike in your Social Media presence. Your company’s social media profiles act as a hub of endless opportunity when properly used, so why not utilize it? Without this integral part of your plan, business can be lost and you can painstakingly watch your competitors leverage your downfalls.