How to Rank Your Business for Multiple Locations in Google
July 12, 2013
Lately I have been noticing that it is become increasingly difficult to rank websites of businesses that are not actually sitting in the exact city locale. Meaning, it would be a challenge to rank a website for the keyword, “San Jose” if the business is actually located in “San Francisco”. This is also true on a smaller scale. In San Diego, like most cities, our areas are broken into neighborhoods. We work in a neighborhood named, “Hillcrest”, which is about 5 minutes from Downtown San Diego. I would have trouble ranking our website for: “North Park, South Park, Mission Hills, and Downtown San Diego” keywords even though these areas are a short distance away. Google is becoming increasingly stingy with their local rankings and it is becoming much more of a hurdle to obtain these rankings. Is it impossible? No! Here’s how to do it. Create a page on your website called, “Location” and optimize this page to support the “surrounding area” based terms. In the content, be sure to say, “Our business is located in Hillcrest, near North Park, South Park, Mission Hills and Downtown San Diego”. OR you can say, “Serving, Hillcrest, North Park, South Park, Mission Hills, Downtown San Diego”, etc.
If you are a business that has multiple locations, it is ideal to have a specific page on your website that is targeted to each of these locations; ex. San Diego, Los Angeles, New York, etc. If you have physical offices in these locations, it is important to claim the Google Local Listings for these properties. This will help Google understand that you are a legitimate business and, with some effort, you will begin to see your rankings move into the top positions of Google. Google Local Listing rankings are extremely beneficial and, many times, supersede organic rankings. These listing sit at the top of Page 1 and allow customers to locate information for your business swiftly.
Everything we do in SEO requires out of the box, creative thinking and local listings certainly aren’t an exception to the rule. Providing Google with the most information you can to find your website and locations as easily as possible will gain you visibility within their search engine and visitors to your website.
Jori Stevian is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!