BrightHaus Digital Marketing Agency

How to Rank Multiple Websites with Similar Content

November 12, 2010

Do you have multiple websites that you are trying to rank on Page 1 of Google? Are you targeting similar (or the same) keywords and having trouble getting all of your URLs to hit Page 1? Here are a few tips that will be sure to lead you in the right direction.

Place URLs on different class c IP addresses.

Google prefers to place websites who have different owners on Page 1. If it sweeps your URLs and sees that they are all coming from the same place, it will know (Google ALWAYS knows) that you are the owner. By placing URLs on different IP addresses, you can trick Google into believing that they are owned by different companies. Sneaky, sneaky!

Domain Registry

Make sure all of the information on the listed domain registries is different. This is just another trick to make each URL unique.


Do not duplicate the content on your websites. While you can have similar content, it is never a good idea to have the exact same content for all of your URLs. Individuality is a must!


Your URLs can share links, but leave it at that. Your websites can certainly link to one another, but make sure that they are on different IP addresses before doing so.  It is also a good idea to have your URLs linking to other sources, being sure to not have each site share ALL of the same links.


While you can target the same keywords, make sure your SEO optimization is different for each site. This can just be a matter of mixing things up a bit. Use keywords throughout the site, not just on the homepage and mix them throughout the inner pages to create unique optimization for each account.


Backlink Profile

Keep an eye on this as having the same backlink profile for similar websites can draw attention to your site and put you at risk of being blacklisted by Google.

More than anything else, making urls, ip addresses, SEO optimization and content unique, will put you in an optimal position to see rankings for all of your URLs. The rest can be left to your SEO efforts. With a little luck (and sneaky, sneakiness) you will be ranking in no time! But, shhhh, don’t tell Google I told you!