Internet Marketing, Is It Worth It?
January 11, 2013
Internet marketing. While it seems like it is a necessary component of your business plan, it’s also one that may be the hardest to invest in. Trusting the process, especially in the initial few months while waiting for those magical rankings to appear, may feel a bit like falling back hoping someone is there to catch you. You hear terms like “keyword research” “optimization” and “link building” and at the end of the day what does it mean? And more importantly, are these services worth your money? If you are a believer that time is money, especially when comes to your business, then the answer to that last question is a resounding YES.
The biggest thing to keep in mind when you sign up with an internet marketing company such as SEOhaus, is that we are doing the tedious legwork of creating an online presence for you. This begins with researching the keywords you should be targeting. We look at what your major competitors are going after, what’s realistic for you and what’s going to get you the best results (i.e. conversions). From there we work on getting your site optimized. This, in a nutshell, is making sure your site is relevant to the keywords you’re going after. We go through with a fine tooth comb to make sure title tags are updated, meta data is correct and content can be seen and includes your targeted terms.
Exhausted yet? Good, because now the real work begins. Once we have your site in order, we start building you quality links. We, again, research what your competitors are doing. As links are being built, we work to make sure you are remaining a top player in the world wide web. This includes creating press releases, blogs and staying in the know about the newest social media trends , just to name a few.
The best way to look at signing up with an internet marketing company is not an added expense to your long list of bills, but rather an investment that’s going to save you time AND allow your business to grow. Quite simply, we put in the time so you can see results (and we are big fans of results). Curious to see what SEOhaus can do for your company? Contact us today.