Internet Marketing Weekly Roundup and Preview
August 10, 2015
It’s that time of week again! Start Monday off right with our Weekly Roundup of the top SEO and internet marketing stories from the past several days. Let’s get this started:
KISSmetrics is one of my absolute favorite blogs. More than many sites, they are extremely focused on creating conversions. Getting traffic to your site is only half the battle; creating conversions is what really counts. KISSmetrics repeatedly puts out fantastic content, and this blog is a great piece for all sites to consider, whether struggling to convert or performing well already.
It’s not the first time something along these lines has happened, but Canadian company Equustek Solutions claimed a rival stole trade secrets and is now ranking well in search results. Consequently, they asked that Google “remove all search results that link to the rival’s more than 300 websites”, and a judge ruled in favor of Equustek. Google offered to do so for Google.ca, but the judge has mandated that results are removed universally. It will be interesting to keep an eye on this and how it plays with the “right to be forgotten.”
Algorithm Updates and Penalties
Our own Elisa wrote up a great review of Panda 4.0 and how you can navigate the newest update smoothly. Marie Haynes did an excellent review of Penguin as well. With recent updates to Panda and Payday Loan, might we see something for Penguin in the near future? Either way, Marie lays out some reasons why your site is still struggling despite a penalty being lifted. Speaking of penalties, Google is now going to be giving more information if your reconsideration request is rejected. This has been a major source of frustration for many webmasters hit with manual actions, and Barry Schwartz posted some images of what your rejection notice could look like.
This last week saw some interesting developments for the SEO community. What were some of your favorite articles, and what might we expect to see come up in the next few days?