Market Better on YouTube with These 4 Tips
January 23, 2019
As far as social media goes, there’s never been any site more entertaining than YouTube. A streaming video site which allows users to become stars of their own reality clips, garner online fame, and even rake in some cash, has held the population’s attention for over a decade. Whether you’re watching funny animal clips, your fave celeb unboxing a hot new product, or a travel blogger’s latest adventure, there’s something for everyone and every age bracket.
This makes YouTube a smorgasbord for digital marketers seeking to increase traffic and revenue without overspending on the advertising budget. YouTube allows you to interact with consumers, create and manage your brand, and advertise at minimal cost. The catch? This has become a highly competitive playing field for social media stars and business moguls alike.
If you’re contemplating taking up a YouTube account, or you simply wish to maneuver yours with more success, here are 4 tips to get to your marketing prime.
1. Ignore the “Need to go Viral”: It appears that the goal of every YouTube star is to hit the viral status overnight. This is a rare occurrence and happens on a selective basis. There’s no one criteria which makes a video viral. In fact, if you look at one viral video to the next, they’re most likely completely different in style, content, and audience. It might be the luck of the draw, a helping hand from an online influencer, or some other miracle that catapults a video into viral status. Whatever the case, this isn’t something that the average business should worry about.
YouTube is an excellent place to build up your brand, put a face to its name, and interact with your customers on a more personal level. Don’t’ worry about doing more than that. If you do have a video that takes off on a streak of sharing, likes, and views, that’s great, but the chances of this happening are slim. So, rather than wasting time trying to conduct the “perfect” viral-worthy vid, focus instead on the content you send out into the world. This will make the videos your customers see far more interesting and relevant than the rest of what’s going on online.
2. Include Company Contact and CTA in Your Posts: The use of keywords in YouTube videos seems less necessary than other forms of social media posting, but they’re still an important feature. When you market yourself anywhere on the internet, it’s important to be consistent in the words you use that link your work to your original website. Whether there’s a physical link involved or not, keywords help your consumers associate your social media content with your home page. For example, using the keyword, “#happytimemedia” and “best media in LA” throughout your YouTube description as well as your official website will help Google and other search engines identify you and rank you appropriately.
You can also pop in company identifiers, such as address, email, or phone number as part of your description. This also links your video to your website and makes it easier for consumers to find you and contact you for more information. Rather than applying any form of click bait, which might motivate a consumer to click on your video over another, use a CTA in your text. “Watch this video and call today for 50% off”, or “email after this video for a free consultation”.
3. Stick to Your Audience: Your YouTube personality will shine through in your videos, and these should be tailors to your target audience. Sometimes businesses try to mix and match messages, sending some out to their clients and others tailored toward a B2B concept. This gets messy fast and will make your YouTube channel appear disjointed and unorganized. If you want to create videos to share with other businesses and influencers, as well as consumers, make a separate channel for your secondary audience. It sounds like a lot of extra work, but if you want to stretch your niche into two separate markets, this is the best way to go about it.
If you’re new to YouTube, one of the best things to do before getting started is determining who your audience is and what they might like to see. This will help you create a list of content to put on a regular basis.
4. Don’t Get Lazy, Get Inventive: It’s so easy to fall behind on social media posting, especially when you’re doing the majority of the work yourself to save a few bucks. This is the case for many YouTubers, who eventually just begin posting videos of themselves chatting about the day/week, etc. Don’t fall into a YouTube rut. You can keep things interesting by creating a variety of video types to send out into the online universe. Have a Q & A with consumers where they write in questions and you answer them via video. Try filming in a unique location where YouTube viewers will be excited to see where you are and what you might see on the way. Travel vlogs are HUGE, and even if you’re stuck State-side, there are plenty of local attractions you could be including in your videos.
The sky is the limit when it comes to YouTube videos, so create an interesting variety of content to release and your viewers will never get bored.
Hopefully some of these tips help you get started or reinvent your page. When in doubt, watch what other popular YouTubers are doing and take some hints on direction, flow, and content type.