Market Your Business Visually with These 5 Tips
February 18, 2019
If there’s one thing the world has learned from social media marketing, it’s the impact that visuals can lend to a campaign. From Instagram photos to Facebook live video feeds, visual aids make or break the popularity of a post. There are many reasons for this shift in advertising dynamics, including the time it takes to focus in on the service or product in question, and the memory it imprints.
Studies have shown that internet users are more likely to click on one of the top three results they see in a Google search. They will also leave a page that loads slowly in search of a new one and will avoid lengthy posts if they aren’t broken up by compelling headers. Why? Because the internet is designed to give you what you want within seconds of deciding you want it. This means that consumers don’t need to wait around for things anymore, and the same is true for advertising.
Visual-focused advertising gives the consumer a quick and clear idea of what is being offered before they involve themselves in further research. Sure, a punchy headline could work similar magic, but the outcome won’t be quite the same. Remember, it only takes the human brain 1/10th of a second to fully comprehend a visual representation, while it takes a full minute to read and process 225 words.
So, how can you outfit your marketing campaign for greater success this year? Here are 5 tips for a visual marketing strategy that will improve traffic and ROI.
1. Setup Visuals for SEO Success: Search engine optimization is a major part of any digital marketing campaign, and visual marketing is no different. By optimizing videos and pictures, you can strategically improve the possibilities of success with your project. Examples of visual SEO include providing strong keywords with video and image submissions. This helps Google, Bing, etc., track the visuals and increases traffic to your content by approximately 10%. For videos, descriptions including keywords and tags are also important. This gives consumers an idea of what they’re about to see in your video and why they should click it or view to the end.
2. Select Simple Graphics: Like written content, visual content should be simple, to the point, and relevant to your brand. Don’t worry about complex, visually stunning stock photos which may be too general for your product or service. Instead, take your own video clips, photographs, or choose a meme which reflects the purpose of your graphic. Yes, hashtags, keywords, and descriptions will announce some of what your photo is trying to portray, but the image itself should be easy to read and point the consumer to its reason for being.
3. Consider Various Visual Content Forms: There’s more than one way to illustrate a blog or article. The days of “input photo” are behind us, and instead, many businesses are going above and beyond. Infographics are a great example of one way to post a visual aid that thinks outside the box. They include the information you want to share in image form. This includes varying styles and colors of font, stats and even charts in one file. Screenshots can be used as visual tutorials on how to use a product or your website. You can also add video clips or live video feeds as part of your visual content.
4. Link Social Media: Your visual content can do two jobs at once if you connect them to social media via linking tools. Sharing on social media is a great digital marketing strategy, and you can make it easier for consumers to show off your visual content by creating social sharing buttons for each image or video. They may not all go viral, but the instant one customer shares your visual to Facebook, Twitter, Instagram, etc., the greater your chance becomes at increasing traffic and trending online.
5. Create a Live Demonstration: A traditional form of marketing is a live demonstration where a business sends an individual to explain and show consumers the right way to use a new product. This is successful, but limiting, as it requires customers to be in the right place at the right time. It’s also costly as businesses must pay the demonstrator to go out and deliver the display. A live video demonstration is an excellent way to take this old marketing method and make it new. Whether over Facebook or YouTube, you can show the world how your product or service works and why they need it.
For many consumers, seeing is believing, and no matter how great a product sounds, the sight of one right next to it could be the deciding factor in which to buy. Set yourself apart from the competition with bright, compelling visual content; videos, infographics, photos, demonstrations, and even memes. The best images to use are the types already trending. For example, if you notice a lot of animal memes are going viral, you could implement a cute photo of your dog next to the product you’re selling.
Hashtags, keywords, and descriptions will go a long way to let people know what you’re selling and why they should go with your brand over another. Place your images strategically, so they’re visible as soon as a page is opened, or a social media post is viewed. Finally, use more than one type of media to make the most of your visual aids.