BrightHaus Digital Marketing Agency

Optimizing Heading Tags for SEO

May 16, 2013

Heading tags describe headings and subheadings that appear in your webpage’s content. Basically, they are used to describe a page’s main topics. You can use heading tags to help outline your content for a specific page. Heading tags are important to SEO and website marketing because search engines use them for categorization. As such, they are prime real estate for keywords. Here are what heading tags typically look like in your HTML coding:

<H3>Lower subheading</H3>

The H1 tag describes the subject and should only be used once per page. The H2 and subsequent tags should break down more specific areas of the subject. Following each heading tag should be some content. Since the heading tags are numbered sequentially, they should appear in that sequence in the HTML coding of the page.

An example of heading tags would be:

<H1>How to Make Pizza</H1>
Content about making pizza.
<H2>Making the Dough</H2>
Content about making the dough.
<H3>Making the Sauce</H3>
Content about making the sauce.
<H4>Picking the Toppings</H4>
Content about choosing toppings.

etc., etc.

Of course, when you do place keywords in headings, you should make sure that the keyword phrase sounds natural and non-spammy. Also, the headings and content should be unique to that particular webpage, otherwise Google could flag it as duplicate content. As with all things SEO, keep the user’s experience in mind and make sure the information is relevant and readable. Your professional at SEOhaus can help you with proper heading tags and SEO services.

Brian Carver is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here.