Pandas Back on the Attack: Google’s Panda 4.0 & Payday Loan 2.0 Updates
July 13, 2015
Over the last few weeks, we have noticed some pretty intense weather on Mozcast.com, and the reason was revealed yesterday, May 21, 2014. Google unleashed its latest update to their Panda algorithm, Panda 4.0, which is said to be more “soft and gentle” than previous updates. If you recall, Google Panda’s algorithm, which was originally released February 23, 2011, aims to crack down on thin content, content farms, and spammy, ad-heavy sites. Basically, it works to prevent low quality sites from ranking in the top positions of their search engine. In contrast to the continual data refreshes that are made to these algorithms, this is an actual update, which likely means slightly more significant change. This update is said to have impacted 7.5% of English queries. Only time will tell which sites will feel the impact; however there have been some early reports of the winners and not-so-winners (“Losers” seems rather harsh. They already lost a bunch of traffic this week. There’s no need to kick ‘em while they’re down!).
Top 10 Not-So-Winners:
The Biggest casualties that are currently being reported are: Ask.com, Ebay.com, and Biography.com. Ask.com has lost 50% of traffic, while Ebay.com, and Biography.com lost 33%.
Top 10 Winners:
Glassdoor.com has seen a 100% traffic increase, EMedicineHealth.com, has seen a 500% increase, and Buzzfeed.com which has shown a 25% increase in traffic.
One of the immediate signs that you have been affected by Panda, or any algorithm update, is a strong spike, or decline in traffic to your website. If you’ve been hit, it may be time to consider a content refresh. Keeping your website’s content fresh and exciting, not only engages visitors, but it also keeps Google happy!
Payday Loan Update 2.0
Now that we’ve covered all of our Panda bases, I feel that I must also mention another, yes ANOTHER, algorithm update that was released this week. Google’s Spam Algorithm, also referred to as the Payday Loan Algorithm, released its 2.0 update last weekend. This update particularly targets spammy queries such as Payday Loans, Viagra, and related queries that spammers heavily target. It is said to have impacted English queries by roughly 0.2%.
Of these two updates, Panda will surely create a few more “not-so-winners”!
Jori Stevian is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!