BrightHaus Digital Marketing Agency

Ray Ban

RayBan came to us from another agency that was struggling to generate the necessary exposure
for the brand.

Our solution was to make more appealing to search engines to establish the brand as a clear leader in sunglasses and opticals.
We performed an online marketing campaign that helped push the term ‘Sunglasses’ to the top of Google search, ran a complete technical and competitor audit for the site, and implemented all technical fixes within one month.

Following this, we launched a content marketing strategy and competitor link-building campaign to help build the trust of the site, and performed outreach to key influencers and blogs each month.

We also managed and directed a PPC campaign which, in addition to organic search, helped push Ray Ban’s traffic to over 160,000 hits per month in 1 quarter.

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