SEO: If You Don’t Know, Ask a Pro!
February 12, 2013
Being from the Land of Lincoln, I would like to start by wishing a very happy Birthday to the Fore Father of fashion, The Pioneer of Pizzazz, Honest Abe! Without Mr. Lincoln (and Frosty), stovepipe hats would be nearly obsolete today! I tip my hat to you, dear Abe!
Okay, time to get down to some more serious business!
SEO’s (Search Engine Optimizers) tend to have many differing opinions regarding Search Engine and Website Optimization. I remember when I first became an account manager at SEOhaus, many moons ago now; website optimization was as simple as plugging some keywords into a title tag and calling it a day. As Google becomes more and more particular about the websites they choose to ranking in the top positions of their King of a Search Engine, we have had to bend and conform to their requests and demands. Maybe “particular” isn’t the word…Google is kind of a DIVA!
These days, instead of jamming keywords onto a website in any shape and size you feel like, a more methodical approach is vital to your success. Creating a more organic atmosphere, with keywords falling naturally into the content is the name of the game. Websites who choose to try to manipulate Google are being penalized, while sites that play by the rules are almost always acknowledged and placed into the higher positions of Google. My best advice on this issue is that if you have a website that is having trouble gaining traction or maintaining rankings, ask a professional to take a look at it.
At this point, some of you are saying, “Ok, Jori, you just want our business!” Okay, FINE, perhaps that is part of my agenda, but I can say that after having worked in this industry for many years now, my eye is trained to see potential issues within your Meta information and content. An SEO professional can likely access a problem in a shorter time than it will take you to dig all over the net, sort through the multiple solutions to your question and then try to decide which one is correct. As the competition grows, and Google becomes more and more persnickety about whom they decide to rank, keeping up with the trends is, nothing short of, mandatory. In closing, you don’t necessarily need to hire a professional to help with your SEO efforts; however it will certainly save you a significant amount of time and maybe even a headache or two.
I leave you today with this:
How many legs does a dog have if you call the tail a leg? Four. Calling a tail a leg doesn’t make it a leg. ~Abraham Lincoln