BrightHaus Digital Marketing Agency

Social Media Marketing Techniques And SEO Need Each Other

November 8, 2010

With the inception of Facebook, YouTube, and Twitter billions of individuals have created accounts on these sites along with updating their profiles regularly and enjoying every minute of it. Social media marketing efforts are something that every business- whether online or locally- should consider to enhance overall exposure on the Internet and to consumers alike.  There are some simple guidelines that you can follow for considerations on which social media  your optimization company should target for the types of products or services you offer.

Many times individuals who have tried to market products and services with social media alone have little to no success with it.  Companies in general can test and run tactics in simulation but eventually, there will come a time when efforts need to be coordinated to succeed.  Many times there are misconceptions that social media marketing techniques need to be the focus of your SEO campaign, but it is important to remember that social media marketing and SEO go hand in hand. Search engine optimization needs social media just as much as social media needs SEO.

Getting the right balance of both of these marketing techniques has been a subject of controversy with many Internet optimization companies. Some think that they have the formula down and others think that a different avenue could be marketable and better.

Some of the businesses that offer social media marketing techniques in conjunction with search engine optimization can sometimes make this distinction, but this is easily rectified by choosing the right steps to build a presence on the Internet for their clients.  To tell you the truth, social media is such an increasingly popular way for information to be transferred to hundreds if not thousands of recipients through what is called in the search engine optimization world “e-mail blasts”.  Increased exposure in both types of marketing will only mean one thing for your business and website overall- traffic.