BrightHaus Digital Marketing Agency

Tag Archives: Adwords

The FTC and the Future of PPC

The U.S. Federal Trade Commission recently announced that they will be cracking down on Google and internet search providers to distinguish ads more clearly from organic search results. The FTC said that failing to do so could be a “deceptive practice.” The FTC stated that although Google and other providers are displaying ads more prominently, […]

Is an AdWords Enhanced Campaign for Me?

You may have begun noticing the option of upgrading your AdWords Campaign to a “Enhanced” version over the last couple months and wondered what made it different than the every day version your currently using. Is it really necessary to upgrade? While you may just want to stick with what you know, enhanced version is […]

Enhanced Campaigns – Changes to Google Adwords

The search world was stunned recently when Google announced a major shift in it’s advertising mechanism for how the Adwords platform runs. Just kidding.  Stunned is probably a rushed word, but it did give indication as to where Google sees the future and if you’ve been hiding under a rock, it’s all about Mobile Search.  […]