BrightHaus Digital Marketing Agency

Tag Archives: google analytics coding

GOOOAAALLL! Go Beyond Rankings and Traffic with Goal Tracking

Google Analytics has proven itself to be indispensable in providing tools and reports that monitor website performance. One essential tool is Goal Tracking. Goal Tracking enables the user to measure the true success of SEO—conversions. Although rankings and traffic are important, they ultimately should lead to more conversions, whether those are sales, leads or increased user behavior […]

Put On Your Google Goggles* When Analyzing Your Search Engine Optimization Campaign

Recently, a prospective client called me panicked. Their Google Analytics code wasn’t correctly reporting their traffic and their bounce rate was 100%. Their concern was that Google would see this and penalize their site for having such a large bounce rate. I explained to him that, although this does appear alarming, this wasn’t really a […]