Well, technically it’s only Wednesday so who knows what the rest of the week could hold but so far we’ve seen a couple of new changes from Google. Both have some interesting implications for SEO and already the world of internet marketing has been abuzz with accusations of mixed messages from Google. Manual Actions for […]
Suffice to say, this has been a wild year for SEO. Google unveiled no less than 13 official algorithm updates. I think we can all assume that Google will take it easy in 2014 with minimal changes to give everyone time to catch their breath, right? Hello? In all seriousness, it’s safe to assume that […]
OK, hold the phone. In my last blog, I casually mentioned towards the end that “new research suggests that Google +1s can be highly influential on search rankings.” Well, fast forward a week later and another study has come out suggesting that Google +1s have no direct ranking benefits. I’ll probably date myself with this but it reminds […]
Google recently announced that they are adding two new features to Google+ to further integrate the social network into Google searches. These two new features have some value to SEO and are worth exploring if you have a Google+ account for your website/business. A little nostalgia first: I remember when Google+ first launched, the only […]
Every day, businesses are turning to YouTube channels as another tool in their social media marketing belt. Videos uploaded by businesses to YouTube can be instructional, advertisements… or, you know, this: Not only is this a great way to raise brand awareness and brand recognition, but there is always the potential for a video to […]
Since there are several good (SEO & Social) reasons to associate your website (‘Direct Connect’) with your Google Plus business page (or to give your website ‘publisher’ status), I thought it would be nice to share how to do it with our readers. If you haven’t created your business plus page yet, I advise you […]
It has been a while since Google+ launched and the reactions that I have been hearing have been rather interesting. I wonder if it is based on the frustration of learning how to navigate another Social Media outlet. Perhaps, we are just so comfortable with Facebook and Twitter that the thought of adding ANOTHER player […]
While it sounds like the next big catch-phrase straight from the Jersey Shore, GWT actually stands for Google Webmaster Tools. GWT is the webmaster’s and site owner’s go-to place for important information pertaining to their sites and is considered to be one of the tools that should be utilized to help gain that coveted position […]
Over the years we’ve seen a lot of Google algorithm updates and changes. Some more drastic than others. Some so drastic, high percentages of websites fall out of Google’s index. Some so small, only a few sites just slip a couple positions. But one thing is for sure; Google is updating their algorithm more often […]
Social media is paving the way for the future of online marketing and search. Most new sites we find are a result of social media. All the major search engines (especially Google) are using major social media sites to help them identify what everybody is interested in. Years ago, whoever had the most links, won. […]
Over the past year, we have been practicing various strategies within Google Plus to identify which techniques/tasks will help improve our clients’ rankings. It has become apparent that just creating a business profile is not enough. There are many things you can do to improve your Google Plus activity. But here are a few strategies […]