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Tag Archives: google updates

SEO through 2013 – Q. What’s New? A. Everything!

2013 was a turbulent year in the world of search to put it mildly. According to Moz’s tally there have been 13 officially acknowledged updates to Google’s algorithms alone and who knows how many more that have happened behind Google’s increasingly closed doors. There was widespread speculation of 2 other unnamed updates in late-July and […]

Distinguishing Between a Penalty & a No Longer Effective SEO Strategy

Over the past couple years, the term “penalty” has been used in the SEO industry quite frequently, and rightfully so. Google has clearly stated that there are certain penalties for unethical practices within the SEO industry. More Penalty Information; Google Penalizes Mozilla Google Penalty According to Wikipedia Google Penalized 1 Page on BBC Website Not […]

2012: The Year in Google Updates

2012 has been a wild year for Google and vis-à-vis for SEO companies, as we scrambled to keep up with their numerous updates. Here are some of the highlights: January – Google updates their algorithm to devalue pages with too many ads “above the fold”. February – Panda is updated to screen out more low […]

Anchors Away! Anchor Text and Its Effect on SEO

As the search engine behemoth Google continues to refine its approach to evaluating sites, many developers are left in the dark about the strategies, penalties, and criteria being employed to rank websites. With user experience becoming an increasingly more salient method for assessing a web page’s value, relevance, or popularity, Google continues to re-structure its […]

To Disavow or Not to Disavow, That is the Question

It’s been all the buzz in the SEO world for the past few months. This week, Google released its Disavow tool, to the excitement of many SEO’s all around the world. By now, I’m sure you are asking, “What the heck is she talking about? What is a Disavow tool?” Before I can answer that, […]

Another Google Algorithm Update?!

Recently, we wrote a blog post about Google updating their algorithm more than ever. Since that post, Google introduced 2 updates. One was on April 17th 2012, which was really just an update to help them filter out park domains. Then on the 24th, they rolled out a whole new ranking update that influenced many […]