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Tag Archives: google

Google Announces New Google+ Features

Google recently announced that they are adding two new features to Google+ to further integrate the social network into Google searches. These two new features have some value to SEO and are worth exploring if you have a Google+ account for your website/business. A little nostalgia first: I remember when Google+ first launched, the only […]

Big Sites vs. Small Sites

There’s been much debate around the web on whether Google favors larger websites over smaller websites in terms of performance on SERPs. Based on reports from a lot of SEOs, evidence seem to support the idea that larger sites perform better on Google. So what are the implications for smaller sites? Is it “go big […]

Adventures in Disavowal

Just as SEO can be used to improve a website’s performance on Google, it can also be used for evil, or rather to devalue one’s website. This practice is known as “negative SEO” and it is when a competitor points hundreds or even thousands of poor quality or spam links at a site with the […]

Managing Social Media Profiles

OK, so you’ve made the jump into social media and have set up your Facebook, Twitter, Google+ and LinkedIn profiles for your business/website. Now it’s time to post on your profiles– but wait…what were the Twitter logins again? Were they the same as Facebook? On top of that, you have to log in to each […]

Google Webmaster Tools Part 1: Links Still Count

I often times wonder what it would be like to work at Google. With blog after blog dedicated to its every move, it would have to be amusing to watch as people speculate if and when there were updates and what every little change it makes means. I recently had this thought when the industry […]

Google Update or Google Dance?

There has been some talk around the web on sites like SEO Roundtable, Google Webmaster Help and Webmasterworld that Google rolled out another update this past weekend. As Google’s Matt Cutts has mentioned, Panda updates are still occurring monthly, over the course of a ten day time period. So was there an update last Friday? […]

Ratings vs. Rankings

For some time now, we have been noticing the overwhelming correlation with online reviews on websites such as Yelp and Google+, and keyword rankings. Businesses that have acquired low ratings and reviews are having trouble ranking in the top positions of Google. This is becoming one of the most important things to manage, as a […]

Using Expandable Menus for Content

I recently had a web developer ask if using expandable menus to “hide” text on a webpage was an acceptable practice. In this particular case, their client felt that a big block of content on the landing page took away from the visual appeal of that page and a compromise was reached with the developer […]

Test Webpages with Google Analytics Content Experiments

Google Analytics recently announced that in addition to providing metrics and reports on site performance, they are now a testing platform with Content Experiments API. The tool enables websites to test site content easily with programmable optimization to achieve objectives in Analytics. In other words, you can test variations of landing pages and see which […]

Is the Keyword Tool being replaced?

Is the Keyword Tool being replaced?  Well… Wait, what? The highlighted box in the bottom right says, “In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.” I actually had to read that a couple of times, because […]

Google Fiber : An Internet Gamechanger

I think we can all say that Google has solidified its self as a household name for internet searches, and is now the go to verb for looking something up on the web. But when it comes to getting the service that actually allows you to access the web, it is not Google that springs […]

The FTC and the Future of PPC

The U.S. Federal Trade Commission recently announced that they will be cracking down on Google and internet search providers to distinguish ads more clearly from organic search results. The FTC said that failing to do so could be a “deceptive practice.” The FTC stated that although Google and other providers are displaying ads more prominently, […]