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Tag Archives: penguin

Play Nice with Penguin

On April 24, 2012, Google updated their algorithm under the not-so-ominous codename “Penguin”. Penguin targets websites that violate Google’s Webmaster Guidelines. But what does that actually mean? As an SEO Manager, here are some ways I’ve seen Penguin alter the search engine optimization landscape: Metadata It has become increasingly important to make title tags and meta descriptions […]

2012: The Year in Google Updates

2012 has been a wild year for Google and vis-à-vis for SEO companies, as we scrambled to keep up with their numerous updates. Here are some of the highlights: January – Google updates their algorithm to devalue pages with too many ads “above the fold”. February – Panda is updated to screen out more low […]

Google and It’s Many Algorithms

What is an algorithm, you ask? It is a measure for which Google decided to rank (or not rank) websites.  Each algorithm is unique and is updated on a frequent basis. What does this mean for your visibility on the engines? Well firstly, you should find a strong a company such as SEOhaus, to manage […]