Tracking visits and measuring increases in traffic, referrals, or conversions can be a testament to the success stories behind your digital marketing campaign. But even if webmasters see increases in web traffic and influxes of visits, these metrics still explain only part of the story that comprises your digital marketing strategy. While SEOs and social […]
Looking for a fresh take on SEO and internet marketing? We did the research for you. Here’s our roundup of notable SEO marketing news and pointers from the week: SEO for several hundred products. Zahid Aslam of StudioForty9 offers helpful hacks for the most troublesome issues facing e-commerce SEO. Our favorite: how do we deal […]
Assuming your product or service is of the local variety, people won’t be flying into town solely for the purpose of acquiring it. You supply to a demanding audience within a set geographic area. While that sounds limiting, it’s quite the contrary in the eyes of local search. That is because your service, be it […]
If you’ve taken the time to peruse our blog, you will notice that we take a very transparent approach to the way that we share our tricks and tips on the SEO industry. It is extremely important to us that we help to educate our customers so they have a full understanding of the measures […]
It’s no secret that Google Webmaster Tools is something that SEO firms talk about A LOT. And it’s for good reason–GWT offers invaluable insight into the performance of your website, allowing you to assess and fix crawl errors, investigate backlinks to your site and can even tell you if your site has been manually penalized […]
Google has ruled our ranking efforts for quite some time now, and for good reason. With almost 70% of the search market share, it has had us jumping at its every request for quality, quality, quality. While I don’t think anyone is disputing the fact Google does bring in the most traffic (and quality is […]
There are many ways to increase traffic and generate page one rankings for your SEO campaign. If you are a photographer, or sell a lot of things with images as well as content, image optimization is a great way to help new clients find your site through image searches. Anyone with an image-heavy website can benefit […]
One of the beauties of being an SEO account manager is that I am constantly observing the search engine health of multiple websites. The advantage of this, over say just someone managing their own, is that I am able to track trends and see bigger patterns with what Google is liking and what it may […]
As Google constantly works to make searches more user-friendly, the information it uses to satisfy a search query continues to expand. From syntactic clues that include synonymy and linguistic patterns, to using implicit information to bolster a search query such as location, search history, and more, searches continue to try to find the best way […]
Have a healthy backlink profile Checking the backlink profile of a client / potential client should be standard practice right now. We are no longer solely focusing on the number of backlinks that are there, but also on the ratio of positive vs. damaging. Unfortunately, the best way to get this sorted is to use […]
Disavow. After almost a year, it remains to be the hot topic in the SEO world, and continues to be the subject of many group discussions/headbangings here at SEOhaus. Jori and Brian have shared their thoughts with the blog world along with many other SEO professionals, but questions seem to remain the same: how does […]
It’s that time again! That’s right everyone; a new blog series. As an SEO professional, it is really easy to feel like you are shouting into the wind sometimes. With all the updates and modifications and Penguins and Pandas (and lions and tigers and bears, oh my!) to the Google algorithm, it’s no wonder that […]