BrightHaus Digital Marketing Agency

The Breakdown of #Mobilegeddon in 5 Minutes

June 13, 2016


Image courtesy of krheesy. Photo was altered for this piece.



Mobilegeddon is here. Well, as of Tuesday (April 21, 2015). Commence heavy breathing.

Here are five things you need to know about Google’s algorithm change and what it means for you, all in less than five minutes.

1. What is Mobilegeddon?

Simply put, Google tweaked its search algorithm, giving mobile-friendly websites a boost on smart phones. Meaning that the search engine now favors websites that adjust for smaller screens. Sites that are deemed not friendly –– texts that’s too small, sites with slow page speeds, and are graphic heavy and hard to navigate, will appear lower in the search results.

Search results on desktops and tablets will be unaffected by the new algorithm. But it’s still a significant impact, as mobile makes up half of Google searches.


2. What does it mean for me and/or my business?

According to Forrester Research, 86% of all U.S. smartphone users search via Google, but only 38% of business websites are currently optimized for mobile. If your business decides not to take steps towards mobile, then you risk being buried among 177 million websites in Google search.


3. When will I see an impact?

Google says it will take about a week(s) for the change to take place. So, be ready.


4. How do I know if my site is “Mobile Friendly”?

It’s actually a lot simpler than many would think. Head over to this link:

and plug your site in. It’s easy as that.


5. WHAT DO I DO????

There’s really only one option. Update your website, either with your web consultant, your website host or get in touch with a web design service who can. We happen to have one in mind…