BrightHaus Digital Marketing Agency

The Google PageRank

October 25, 2010

We are often asked questions about the Google PageRank and what it means for website owners.  According to Google “PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms.  Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results.”  A website gains Google PR clout by having back links pointing to their site.  Each back link counts as somewhat of a “vote of support” in internet-land and of course, more votes equals “more popular” leading to a higher PR (and typically higher rankings).

So what does this mean for our clients?  Your Google PageRank really does not play a large factor in the success of your SEO campaign.  It is simply a way of categorizing websites based upon size and strength.  Of course, it’s all relative however just because you may not be a PR 7 doesn’t mean that you can’t succeed on Google.   Success is very dependent on the industry and the competitive nature of the keywords that we are targeting.  So while the Amazon’s and the eBay’s of the world may be hard to compete with online, there is always a way around them and their Google PageRank shouldn’t be a deterrent to anyone trying to make some solid headway on the search engines.


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