The Power of Google Analytics
April 26, 2013
Did you know, all SEOhaus account managers are certified in Google Analytics! It’s an interesting test and one that a lot of our competitors offering SEO services don’t test on. While studying for the certification test, I was reminded just how powerful this tool is.
I’ve always been fascinated with the slicing and dicing and data analysis that is accessible through G.A., however I don’t think I really understood the depth of which you can slice and dice. I think this goes without saying, but I am going to say this just once more: If you have a website, you really MUST have Google Analytics tracking installed. As an account manager, this is one of the most tangible measures of success that I can provide to my clients. The percentage of traffic increase month over month, or year over year shows that what we are doing with our SEO campaigns really works!
Besides the basic tracking information: Visitors, Pageviews, Time on Page, Bounce Rate, etc., there many dimensions for which you can break down traffic. You can see which Landing Pages are the most active and the length of time a visitor spends on these pages. You can see which country a visitor came from and which browser they used to view your website. Is it borderline creepy? Maybe. Probably. Either way, all of this information can be extremely insightful when you are analyzing your website performance and considering changes to your website.
Goal Conversion is another handy dandy tool that will allow you to break down the data for the visitors who arrived to your site and converted. What is a conversion? This happens when an action is taken and can include the completion of a contact form, email newsletter subscription or the achievement of a sale. Breaking down a visitor who completed a goal can provide you with a wealth of knowledge regarding the path for which the conversion took place. Something here must be working and you may want to try it on other pages of your website.
Of course, this is just the tip of the iceberg. If you aren’t familiar with this interface, I highly recommend that you sign in and do a little investigation of your own. After all, knowledge is power, right!?
Jori Stevian is an Account Manager at SEOhaus. If you would like to stay up-to-date on all of the latest SEO industry news and tips, you can subscribe to our blog here. Thanks for reading the SEOhaus blog!