BrightHaus Digital Marketing Agency

Author Archives: Brighthaus Staff

Managing Your Brand’s Reputation: 4 Tips to Get Started

Just like that high school reputation, once tarnished, it can be impossible to rebuild. So, being proactive in reputation management is key. Being a successful company is about more than just selling lots of product and bringing in a high income, it’s also about building brand recognition and customer loyalty. Both these things go hand […]

5 Ways to Up Your Facebook Messenger Marketing Game

Facebook is a huge resource for business owners, especially if you’re willing to think outside the box; or, in this case, inside the platform. Facebook is a website built on the premise of social sharing, and it’s in this functionality that so many amazing marketing tools were born. What is digital marketing, if not sharing […]

5 Instagram Trends That Are Still on Point

Since its debut, Instagram has proven to the world that you don’t need to say much to get popular. The photo sharing social media platform provides the perfect place for selfies, gourmet meals, and sunset scenes to mingle online. This fickle platform offers so much in the way of visuals that it’s no surprise the […]

4 Ways to “Cash-In” This Fall on Social Media

Fall is the perfect time of year to market anything on social media. Why? Because this season has so many wonderful niches to explore; from falling leaves and fun fairs to trick-or-treat and pumpkin spice. This is a great season for engaging customers, improving brand awareness, and increasing traffic. Throughout this article, we’ll discuss 4 […]

5 Marketing Trends to Follow for Back to School

Back to school is an exciting time for parents, teachers, and students. It also opens doors to seasonal opportunities you might not see later in the year. School gear is all about the latest children’s trends. It’s not just school supplies that see a boom in sales this time of year; it’s electronics, clothing, accessories, […]

5 Tips to Master Web Design in 2020

Web design may change based on current trends, but the basics remain the same. Aesthetics and functionality are the most important features of any website. As 2019 begins to close its doors to a new year, it’s a good idea to brush up on the ideals that make a good website into a great one. […]

Social Media Trends to Check-Out Before 2020

The year has flown by so quickly. It’s hard to believe that soon summer will come to an end and in a few short months it will be 2020. With September looming in the near distance, that leaves only a short 4 months to do everything you want to complete in 2019. So, what should […]

Instagram Activities Worth Trying This Year

Instagram didn’t take any time to become one of the most used forms of social media. With celebrity accounts, influencer posts, and plenty of aesthetically pleasing pictures to scroll through, it’s no wonder it gained such an online presence over the past few years. With more than one-billion users actively using the site, there’s certainly […]

5 Social Media Faux Pas to Avoid

Social media has become one of the most prominent spots for brands to become recognized, shared, and popularized. While there are many ways to inspire your customers to share and engage with you, there are also some things you should avoid on social media. Far too often, brands fall behind the trends, or try too […]

6 Steps to Managing Negative Social Media Feedback

Negative comments are a dime a dozen on social media. However, when the comments are directed at your business, they can become a serious problem. Whether it’s a customer complaint about a product or just a troll trying to egg you on, dealing with online negativity the right way is crucial. There’s no one right […]

4 KPIs You Should Be Tracking

Measuring the success of a marketing campaign happens in a variety of ways. Watching traffic and conversion progress are the most telling, but not the only elements to follow. There are several ways to tell if consumers are interested in your site, whether they’re buying, and what should be changed or eliminated for better results […]

5 Video Marketing Mistakes to Avoid

Video marketing has become an entity unto itself, working for marketers on various platforms, including social media and video streaming sites like YouTube to promote products, services, and more. While this advertising niche provides a broad canvas on which to work, there are some dos and don’ts to consider when creating a video campaign. Every […]