BrightHaus Digital Marketing Agency

Author Archives: Brighthaus Staff

6 Reasons to Try Social Media in 2020

It may come as a surprise but not all businesses choose to invest in social media marketing. Some are still without social media accounts, others without websites. In an age governed by the internet, it’s shocking to see businesses embracing traditional marketing over modern marketing. For some industries this still works, but there are many […]

5 Tips to Boost Your Holiday Social Media Game

The holidays are coming and there’s no better time to impress upon your social media followers how great your products and services are. Facebook, Instagram, and Twitter are all excellent places to ramp up the holiday spirit and remind shoppers that there are only so many days to gift friends and family with all the […]

Visual Content You Should Include in Your Online Marketing Campaign

The digital marketing world is constantly evolving. In a world where the internet controls much of the business world, it’s more important than ever before to know what types of advertising your customers are interested in seeing. If social media has taught us one thing, it’s to pay close attention to your followers. This is […]

Valentine’s Day Marketing 101: 5 Steps to Boost Your Social Media Game

In North America, the Valentine’s Day market is huge. It may not be Christmas huge, but it’s guaranteed to bring you in some extra revenue if you play your cards right. One of the biggest mistakes any business owner can make is ignoring the potential of holiday marketing. It doesn’t matter what type of product […]

How to Use FOMO in Your Marketing Campaign

FOMO, or the fear of missing out, is a driving force for many consumers across North America. There’s a reason we all want to buy things when they’re brand new, and it’s not just for bragging rights. Missing out on the best new products and services puts consumers at a disadvantage, both in losing the […]

5 Ways to Improve Your SEO Long Game

Search engine optimization isn’t a short-term plan. It’s a long game, but it doesn’t have to be a complicated one. SEO is all about the current search engine algorithms and determining the best way to get on top. Google ranks websites on a series of very specific guidelines. Understanding how the system works improves your […]

7 Predictions for Social Media in the New Year

The new year is on its way, and with it, an abundance of new marketing trends and updates. One way to stay on top of these changes is to watch what experts are predicting for 2020. So far we’ve seen a variety of popular advertising methods remaining intact, while some are upgrading completely. If you’re […]

Logo Designs You’ll See More of This Year

With the change into a new year and a new decade, 2020 is bringing with it plenty of changes for marketers worldwide. There are new brands, brands renewing themselves with updated logos, and brands creating logos for the first time. Staying on top of trends, even in the realm of logos, is critical in a […]

Making the Most of Your January Marketing Strategy

There’s so much commotion just before the New Year. With Halloween in October, Thanksgiving in November, and Christmas and New Year’s Eve in December, this is a marketer’s dream, offering up plenty of topics to structure advertising around. What about January? Once all the festivities are over, most businesses are left waiting for Valentine’s Day […]

4 UGC Tips for Social Media Marketing

It sounds like cheating, but user generated content is an amazing resource for social media marketers. It saves time, money, and research developing original content every day, and it’s a sure-fire way to increase popularity. Why? Because user generated content was created by users and has already been liked and shared by users. Therefore, you […]

5 Video Ideas for This Year’s Holiday Marketing Campaign

Hopefully most holiday campaigns are in full swing. Some may even be wrapping up. Any commerce-driven business owner knows the holiday shopping season isn’t over until it’s truly over. This means that heaping on the holiday advertising until the New Year is key. One of the best ways to improve customer engagement and site traffic […]

6 Social Media Posts to Bulldoze Your Dry Spell

Social media is an easy enough tool to use, but mastering it is a whole other story. Many business owners and marketers find themselves scraping the barrel for ideas on a weekly basis. Once you’ve been in the game for a while, finding novel concepts to write about is tough. Fortunately, there are some sure-fire […]